Salt Name

(redirected from Decoy Names)

Salt Name

A false name and address placed on a list for quality assurance. A salt name may be placed on a list to monitor improper use of the list (for example, if one sends correspondence to the list without permission). A salt name is also called a dummy name or a decoy name.
References in periodicals archive ?
Users select the required number (which can be freely set) of "unforgettable names," then the system mixes these with decoy names, chosen at random, to create lists of names.
Monitoring the mail by inserting seeds, or decoy names, into lists accomplishes several things at one time, explains Ed Waschilla, president of list company Fairfield Marketing Group:
The permanent decoy names and addresses that are stored at the office or your computer service bureau should be different than the one that is part of the database for further protection.
When you get ready to deliver a portion of your list to an outside marketer, you need to supply your service bureau with unique decoy names and addresses for each individual company renting your list.
Next, if your decoy name is Jones and you use the temporary decoy name of Adam Jones when you rent to company A, then you need to delete that record from the regular mailing list to prevent confusion.