Salt Name

(redirected from Decoy Name)

Salt Name

A false name and address placed on a list for quality assurance. A salt name may be placed on a list to monitor improper use of the list (for example, if one sends correspondence to the list without permission). A salt name is also called a dummy name or a decoy name.
References in periodicals archive ?
Next, if your decoy name is Jones and you use the temporary decoy name of Adam Jones when you rent to company A, then you need to delete that record from the regular mailing list to prevent confusion.
If your mailing list includes buyers, former buyers and prospects, and you would like the decoy name to appear in all three sections of the list, then program them to appear in all three sections and use a different decoy name and address for each section, explains Ercolino.
Monitoring the mail by inserting seeds, or decoy names, into lists accomplishes several things at one time, explains Ed Waschilla, president of list company Fairfield Marketing Group:
The permanent decoy names and addresses that are stored at the office or your computer service bureau should be different than the one that is part of the database for further protection.
Users select the required number (which can be freely set) of "unforgettable names," then the system mixes these with decoy names, chosen at random, to create lists of names.