database

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database

a COMPUTER software package which enables data to be created and stored, to be retrieved and analysed later. Databases can, for example, store names and addresses of potential or past customers which can be used to produce mailing lists for SALES PROMOTIONS.
References in periodicals archive ?
Dr Karl-Friedrich Rausch, member of the DB Management Board and chairman of the Passenger Transport Division, said: "We will now be operating large-scale passenger transport outside of Germany.