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Cost per Thousand

In online advertising, the measurement of cost paid by an advertiser per 1,000 impressions of its advertisement. One impression is one view of the advertisement by a website viewer. Many websites, especially those with high traffic, charge advertisers on a per 1,000 impression basis. It differs from a cost per click scheme, in that the viewer does not have to click on the ad in order for the advertiser to be charged.
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See Certified Property Manager.

The Complete Real Estate Encyclopedia by Denise L. Evans, JD & O. William Evans, JD. Copyright © 2007 by The McGraw-Hill Companies, Inc.
References in periodicals archive ?
Over that period, sales of MS-DOS (both with and without Microsoft Windows 3.1) rose 28.9% while sales of PC-DOS and DR-DOS fell 15.4%.
"Our DOS goldmine is shrinking and out costs are soaring - primarily due to low prices, IBM share and DR-DOS," Gates wrote to his lieutenant Steve Ballmer, now president of Microsoft.
Caldera alleges that Microsoft built proprietary and technically unnecessary "hooks" linking Windows 3.1 to MS-DOS so as to kill DR-DOS, in much the same way that the DOJ alleges Microsoft integrated Windows 98 with Internet Explorer in a bid to crush Netscape's Navigator.
"After nearly three more years of investigation, Caldera still has no evidence to support its claims." Microsoft's summary judgements refute Caldera's claims that Windows 95 was an illegal tie of MS-DOS and earlier versions of Windows and that it designed Windows 3.1 to be incompatible with Novell Inc's (now Caldera's) DR-DOS operating system.