Also found in: Dictionary, Thesaurus, Medical, Acronyms, Idioms, Encyclopedia, Wikipedia.
Related to DINK: dinky, Dual Income No Kids

Dual Income with No Kids

Also called DINKS. In marketing, a term for households with two adults, either a married couple or life partners, with no children. Usually both partners are employed but occasionally one partner brings home two incomes. They are important to marketers trying to sell luxury items such as vacations or expensive household items. Because DINKS tend to have large disposable incomes, marketers often target new technologies at them. Many DINKS ultimately have children and become, in marketing terms, DEWKS.


An abbreviation for “dual income,no kids.” A slang expression for a particular income market.

References in periodicals archive ?
And the government does not see that Dink s trial is a great opportunity to clear the dark face of the state with the light of the reality," she said.
Last year, the European Court of Human Rights ordered Turkish authorities to pay 100,000 euros to Dink's family in compensation, saying authorities had failed to adequately protect Dink even though they knew ultra-nationalists were plotting to kill him.
MvN: Ek dink ek probeer dalk te veel, ek probeer stories skryf wat hulleself terselfdertyd losdraai van die liniere chronologie en die vaste beginne en eindes wat stories kenmerk.
The surprise is that environmental consideration ranks as the second most important factor for the middle class, modern women as well as DINKs.
Moeilik om van die vere en die reuk van stront te vergeet en nog haar broodjie te geniet, dink sy.
It has been claimed that the prosecutor's office returned the indictment because it included Dinc, who is known to be close to the Justice and Development Party (AK Party), among other state officials who are suspected of being negligent and engaging in misconduct regarding the Dink murder.
said Glendale City Councilman Ara Najarian, who met Dink when he visited Southern California last year.
Inky Dink has had a well-received debut at exclusive Los Angeles boutique, Kitson, among other high-end retailers.
Tide and fellow Jack Russell Dink tumbled 70ft down a narrow crevice.
Star wrestler Joey Nicci hooks up with the public school wrestling squad and falls in love with his buddy, Dink.
LOS ANGELES -- Hrant Dink, who was killed yesterday and has been generally known for speaking out about the need for Turkey to be open about its past, including the Armenian genocide, voiced similar concerns in the documentary "Screamers," which is opening in theatres in New York and Washington, DC on January 26th distributed by Maya Releasing.