market segment

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market segment

a part of a MARKET which has its own distinct customer profile and buyer characteristics such that, for MARKETING purposes, it can be targeted separately from other segments of the market. See MARKET SEGMENTATION, DIFFERENTIATED MARKETING STRATEGY, CONCENTRATED MARKETING STRATEGY, FOCUS, COMPETITIVE STRATEGY.
References in periodicals archive ?
The market scoping and sizing and customer segmentation modules further challenged our opportunity statements.
No such study to understand customer segmentation for digital financial services has ever been carried out in Pakistan.
The company's advanced customer segmentation engine uses machine learning to build actionable customer segments in real time, enabling marketers to take instant action via personalization, recommendations, automatic optimization & real-time messaging in a single platform.
Any efficient CRM needs a strong foundation of customer segmentation research.
And we get this through our integrated and actionable customer segmentation process," Jim Thorpe, who at the time was the company's chief merchant, said at an investors conference last year.
Increasingly, banks will seek to improve traditional treasury and investment management services for corporate customers to gain a competitive edge by enhancing relationship management and customer segmentation.
The new DLD website implements the government of Dubai's Smart website criteria, through its focus on the arrangement and classification of services based on customer segmentation. These advanced features enable customers to search for services in a variety of ways, including by department or available services.
Verdict Financial's "Customer Segmentation in UK Insurance: Convenience" highlights one attitudinal demographic group from which to better understand a particular type of insurance customer and how products and services should be shaped for this consumer group.
However, in terms of the modeling principle, most of the proposed models ignore to take customer segmentation as an important factor.
The customer segmentation functionality allows marketers to create their own robust segmentation quickly and easily.
Increasing New Customer Acquisition and New Business Premium (NBP), Effective Customer Segmentation to achieve higher sales numbers, Improve Loss Ratios, Territory Management for optimal territory definitions - are amongst some of the major concerns solved by the Insurance solution -Insurance Insights, being demonstrated at the seminar.
These solutions and services support a broad spectrum of multi-functional applications such as customer acquisition, retention, loyalty management, behavioral analysis, predictive analysis, pattern analysis, customer segmentation, and various others.

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