customer relationship management

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customer relationship management (CRM)

a strategic concept which focuses on business competencies, processes and technologies required to effectively service the needs and requirements of a firm's customers. As such CRM embraces key MARKETING activities and related INFORMATION MANAGEMENT in order to keep existing customers and attract new ones. The issue of customer retention has taken on a new imperative in the digital age, with the INTERNET and E-COMMERCE providing customers with greater opportunities to compare prices, switch suppliers etc. CRM recognises that businesses need to use these new technologies more proactively to their own advantage, either by developing IT capabilities in-house or relying on outside IT specialists, to provide call centres, sales force automation, marketing and data analysis and website management.
References in periodicals archive ?
CRM Evolutions and SpeechTEK will consist of over 100 seminars and demonstrations covering every aspect of automated voice applications and customer relations management and the showcase of the latest innovations and applications.
The Arizona Board of Regents (ABOR), on behalf of the University of Arizona (UA), is soliciting proposals from interested vendors to furnish the University of Arizona Eller College MBA Program with provision of a Customer Relations Management (CRM) System.
The co-located events continue through Thursday at the Marriott Marquis with seminars and demonstrations covering every aspect of automated voice applications and customer relations management plus an exhibition of new products and services from the world's leading providers of speech solutions.
Customer relations management forms a major pillar of marketing in the online and e-commerce field.
have retained UDS Group to implement their proprietary Customer Relations Management solutions for the 7-Eleven locations on a system wide basis.
KCATA is requesting proposals from a qualified contractor to provide and implement a functional customer relations management software application.
Bureau of Jewish Education of Greater Los Angeles, for its Jewish education customer relations management program -- $130,000.
Makers of the Drive CRM customer relations management solution, Car Research-XRM, have upgraded the Software to add real time indicators to the Service Drive Control Manager of their CRM suite.
Initiate Identity Hub[TM] software will assist payers in providing a complete, accurate view of member and provider data across their entire enterprise to improve claims processing, customer relations management, patient safety and regulatory compliance requirements.
With the new component, sales and service staff can access RedHorse's strong customer relations management tools directly on their smart phone, tablet or pad.

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