customer relationship management

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customer relationship management (CRM)

a strategic concept which focuses on business competencies, processes and technologies required to effectively service the needs and requirements of a firm's customers. As such CRM embraces key MARKETING activities and related INFORMATION MANAGEMENT in order to keep existing customers and attract new ones. The issue of customer retention has taken on a new imperative in the digital age, with the INTERNET and E-COMMERCE providing customers with greater opportunities to compare prices, switch suppliers etc. CRM recognises that businesses need to use these new technologies more proactively to their own advantage, either by developing IT capabilities in-house or relying on outside IT specialists, to provide call centres, sales force automation, marketing and data analysis and website management.
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With data on-boarding available from multiple software vendors, now is the time for you to learn and apply this wonderful new technology to drive your holistic customer profiles to a whole new level.
By repeating the cycle many times at high speed, the estimation of detailed customer profiles to a degree of precision that surpasses the analysis results of an expert is achieved.
As each user entered a piece of information into the customer profile, all other users had instant access to enhanced customer profile information coming from multiple system users, which is what ensured the 3X factor.
This blended interaction environment also presents detailed customer profile information and previous product order history.
GEMS will provide the ability to market the ClubShare concept to a defined market that fits the Best Customer profile of RTCI's ClubShare members.
An ASP-hosted service, CustProfiler delivers a user-friendly report with in-depth analysis of the key decision attributes and customer profiles.
Best acknowledges its prudent product design and customer profiles, effective hedging programs and active market conduct and compliance programs.
Dynamic customer profiling for personalizing customer profiles -- enables context-specific data related to customer behavior and maximizes profitability
Target your customers more effectively through a greater understanding of bancassurance customer profiles and their motivations
Xchanging now has a single 360-degree view of each customer, including: contact information, customer profiles, appointments, service queries and a complete audit trail of interactions.

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