customer service

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Also found in: Acronyms.

customer service

the marketing and technical functions within a firm, which deal direct with customers. Customer services can involve offering pre-sales services, such as providing advice to customers on their product needs; and AFTER-SALES SERVICES, such as repair and maintenance back-up and the replacement of faulty products or parts. Customer services are an important part of the MARKETING MIX, serving to attract new customers and reinforcing BRAND LOYALTY among existing customers. See GUARANTEE, CUSTOMER SERVICE LEVEL, CALL CENTRE.
References in periodicals archive ?
Article two: Establishes customer service department at Dhofar municipality and to be directly affiliated to the head of the municipality.
The development of a centralised customer service department was just one part of an overall plan to improve customer relations throughout 2009.
the Miami Beach-based Spanish-language Internet portal hired as head of its online customer service departments a pair of senior citizens: Rafael Rivas-Vasquez, 62, and Salvador Levy, 71.
The customer service department will also analyze the applications and issues raised by customers , prepare statistical tables on the same and classifying them before raising a periodic report to the minister on proposals and solutions that should be taken in this regard.
For the next three years, Rawlings' game plan would include revamping the company's 500-person customer service department, replacing 70% of its employees, and setting up an intensive six-week training program that culls more than 50% of applicants to ensure that the company hires only the highest-skilled employees.
The full service computerized lending office will provide an in-house customer service department, nationwide mortgage relocating services, pre-approved appraisals and mortgage commitments, special settlement procedures and mortgage counselling.

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