Customer Loyalty


Also found in: Acronyms.

Customer Loyalty

The likelihood that a customer will continue to patronize the same businesses. A number of factors may influence customer loyalty, including length of the business relationship, quality of customer service, and prices.
References in periodicals archive ?
Customer loyalty has been a real concern in the banking sector because of serious rivalry and higher client expectations.
Despite the huge investment in such programmes, she says customer loyalty has been on the decline since 2008.
Customer loyalty in banking has been a main concern to practitioners due to severe competition and customer expectations.
The annual study to develop Brand Keys Customer Loyalty Engagement Index included customers' relationships with 528 brands in 79 categories.
The Customer Loyalty and Profitability Conference will feature practical workshops on 'Harnessing the power of social media communication' led by Telekom Austria Group and 'Effectively managing a customer-centric strategy to maximise customer loyalty'.
We provide insight into the process-level characteristics necessary to achieve customer loyalty, and describe how levels of customer loyalty relate to financial measures of performance.
In April 2006 Loyalty Partner Solutions became the general contractor for Deutsche Bahn AG, taking charge of all CRM operations for the BahnCard customer loyalty programme.
While a contemporary approach concentrates on customer retention, customer loyalty, zero defections and lifelong customers.
Analyzes upcoming developments in customer loyalty.
There is a relationship between marketing and customer loyalty in Mellat bank branches of Golestan province.
Samsung is proud to be honored with two Brand Keys Customer Loyalty Awards," said Tim Baxter, Executive Vice President of Sales and Marketing at Samsung Electronics America.
According to the report, as more and more companies expand their operations globally, there is a growing need for understanding cross-cultural customer loyalty measurements.

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