customer service

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Also found in: Acronyms.

customer service

the marketing and technical functions within a firm, which deal direct with customers. Customer services can involve offering pre-sales services, such as providing advice to customers on their product needs; and AFTER-SALES SERVICES, such as repair and maintenance back-up and the replacement of faulty products or parts. Customer services are an important part of the MARKETING MIX, serving to attract new customers and reinforcing BRAND LOYALTY among existing customers. See GUARANTEE, CUSTOMER SERVICE LEVEL, CALL CENTRE.
References in periodicals archive ?
Mobily has integrated Twitter usernames into its internal CRM system, this is designed to allow the Mobily Social media team to get to users' full information and history if a user tweets to Mobily's customer care Twitter handle, @Mobily1100.
With little industry experience in customer care, Simon helped transform the online retailer's reputation among customers from mediocre to stellar.
MIND said that it is providing Pelephone with an integrated convergent billing and customer care solution to support its MVNE (mobile virtual network enabler) operations.
The aim of this large scale presentation is to collectively increase employees' awareness on the importance of customer care. The sessions are aimed at helping Asry's managers and staff identify where they can play an active role in achieving customer service excellence.
TELECOM subscribers have not taken kindly to the permission granted by Telecom Regulatory Authority of India ( Trai) to telecom companies to charge for calls made to customer care centres.
Customer care director Paula Hodkinson said: "Retaining the TEQ Award for three years running is something the team here has worked really hard to achieve."
Senior managers at Domestic and General in Leicester Street visited the front line and took calls from members of the public during National Customer Care Week.
The semiannual study provides a report card on wireless phone carrier customer care performance based on customer experiences with telephone calls to a service representative and/or ARS, visits to a retail wireless store, and email or Internet connection.
"We considered several different locations and when we were going through that consideration process and we looked at the size and the quality of the labor force," said Robert Fosmire, vice president of customer care for Experian Consumer Direct.
Telecomms customer care and billing systems company LHS, and Alcatel (Paris: CGEP.PA; NYSE: ALA), a communications solutions provider, announced on Thursday (8 June) that they have extended their strategic partnership to offer a combined pre-post-paid convergent billing solution.
"As we look at customer care on a global level, an additional feature that attracted us to Ultraseek was the cost benefits it offers as well as the substantial capacity to handle data volume growth."
David Molony, Editor in Chief of Total Telecom, commented that "Customer support is one of the key elements of international telecoms services, and Best Customer Care is one of the most keenly contested categories in the World Communication Awards.

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