Customer Base

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Customer Base

The group of customers to whom a company primarily sells its products. A customer base may be rooted in a geographic area, or its constituents may have some common need regardless of where they are located. A customer base may expand or contract over time.
References in periodicals archive ?
Also, Tele2 Netherlands continued the expansion of its mobile customer base for the 15th consecutive quarter by adding 7,000 customers reaching a total mobile customer base of 841,000 at the end of the quarter, as compared to 768,000 mobile customer bases at the end of Q2 2014.
Second, gatekeeping requires that metalcasting sales staffs work hard to continuously improve the compatibility of accounts already in their customer bases. This implies an emphasis on value-based relationship selling and active account maintenance, a solid account rating system, active efforts to improve the compatibility of borderline accounts and separation from customer accounts that are not, and likely never will be, sufficiently compatible.
While the notions of "firing" customers and passing up opportunities to quote may strike some as heretical, the truth is that fine tuning the fit between customer base and capabilities--through the lens of compatibility--can have profound, albeit sometimes difficult to see, benefits.
* revenues may fall in the immediate term, but profits often will increase as the metalcasting facility takes control of its destiny, its product mix (range of castings being produced) and its customer base.
HBX 3.0 was developed with feedback from one of the largest enterprise customer bases in the industry.
"Combining Insignia's and esmertec's research and development teams, VM technologies, customer bases, and Secure System Provisioning software makes esmertec the leading worldwide provider of mobile services enabling software in the industry."
esmertec will manage the existing Insignia JVM customer relationships and license the Insignia and esmertec technologies to sell to the combined customer base and silicon partners.
Insignia gains significant financing to continue to execute on its innovative Over-The-Air Repair firmware update software, Secure System Provisioning, as well as a highly leveraged entry into esmertec's customer base and markets.
While the notions of "firing" customers and passing up opportunities to quote may strike some as horrifying, the truth is that fine-tuning the fit between customer base and capabilities--through the lens of compatibility--can have profound, albeit sometimes difficult to see, benefits.
Revenues will likely fall in the immediate term, but profits will often increase as the metalcasting firm takes control of its destiny, its product mix and its customer base;

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