Cumulative Audience


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Cumulative Audience

The total number of persons a radio or television broadcast reaches. Productions with higher cumulative audiences receive higher revenue from advertisers because there are more people watching or listening to the broadcast. The cumulative audience is also called the unduplicated audience or the reach.
References in periodicals archive ?
For comparison, the fall Arbitrons gave KMOX morning weekday drive programming a weekly cumulative audience of 292,900 people.
With Channel 4 giving the series an unprecedented level of coverage last year, the WRC's cumulative audience figure rose by more than 100 per cent, according to research by Sponsorship Intelligence.
So, he suggested, while traditional measures of newspaper readership show a steady trend down, the cumulative audience is still growing, and on-line readership will help offset the decline in traditional readership.
Also, the cumulative audience (the estimate of people listening to a station at least five minutes in a week) has dropped significantly at KSSN, KIPR and contemporary KURB-FM, 98.5, from the '94 totals.
In chapters three through eight, Chomsky makes the case for intellectual activism, and can be seen in the act - the talks on which these essays are based were given to a cumulative audience of 16,000 or more people (on the estimate of the author of the foreword).
We also know that during each week, the cumulative audience for our television station approaches 100% of households, and for radio, about 50% of listeners.
But its ability to define what's news has been undercut by WMUR, whose daily cumulative audience is 220,000 state households.
CJOB can demand top dollar for its public ear because it draws the largest cumulative audience on a 24-hour basis.
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