cross-selling

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cross-selling

persuading an existing customer to buy another product from the same business.
References in periodicals archive ?
Prime heifers (9) averaged 194.3p (-4.2p) and sold to 200p per kg for a 585kg Limousin cross selling to Messrs Fraser Brothers, Butchers, Dingwall, and PS1,251.05 for a 655kg Charolais cross selling to Messrs John M Munro, both from Bridgend Farm, Dingwall.
Importantly, in addition to adding new clients we are benefiting from increasing levels of repeat business and cross selling opportunities from existing clients, underpinning the board's confidence in trading as we close the first half of the year," said Chief Executive Officer Subash Menon.
Wells Fargo (NYSE: WFC) has said that it has put curbs on product cross selling.
Cross Selling in simple terms is selling an additional product/service to an existing customer.
Early attempts at cross selling simply offered all possible products for the consumer to consider.
"Consumers planning to buy a new PC are also likely to purchase a new digital camera, so digital camera and PC vendors should co-market with in-store or in-box cross selling tactics that take advantage of this synergy."
Global Banking News-December 15, 2015--Wells Fargo under investigation for cross selling
THE BANGKO Sentral ng Pilipinas will require thrift banks to own at least 5 percent of insurance firms they will partner with for the purpose of cross selling financial products.
Oman says the secrets to cross selling are execution and accountability.
("Cross Selling Home Equity Lines Also Generates Deposits," The Community Bank President, August 1998.)
The apex bank explained its cross selling concept, saying, 'Cross-selling is a market practice where bank premises serve as a distribution channel for financial products that are not those of the bank.'
Cross selling will be one opportunity for them to do that," the central bank official said.