Critical Mass

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Critical Mass

1. A situation that can no longer be ignored. For example, if an employee who makes co-workers of the opposite sex uncomfortable makes unwanted sexual advances toward the chief financial officer, the situation is said to have reached critical mass, and the employee must immediately be disciplined or fired.

2. The point at which a product or company has become sufficiently popular to take off and become commonly used. For example, a company that has posted a profit for three years in a row and has respectable financials may reach critical mass and become extremely attractive to investors.
References in periodicals archive ?
Pyeon, Experimental Benchmarks of Neutronics on Solid Pb-Bi in Accelerator-Driven System with 100 MeV Protons at Kyoto University Critical Assembly, KURRI-TR-447, Research Reactor Institute, Kyoto University, 2017.
As in the molding area, all critical assembly steps are fully automated.
RADICAL solutions are needed to end "uncertainty" surrounding future provision of emergency departments around Wales, a critical Assembly committee report has concluded.
"Automation is most compelling for those critical assembly processes where the use of human labor in low-cost countries may not have as consistent of an output in terms of reliability as compared to automation," said Lisk.

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