Critical Mass


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Critical Mass

1. A situation that can no longer be ignored. For example, if an employee who makes co-workers of the opposite sex uncomfortable makes unwanted sexual advances toward the chief financial officer, the situation is said to have reached critical mass, and the employee must immediately be disciplined or fired.

2. The point at which a product or company has become sufficiently popular to take off and become commonly used. For example, a company that has posted a profit for three years in a row and has respectable financials may reach critical mass and become extremely attractive to investors.
References in periodicals archive ?
A rider seeking to cross traffic generally has to wait for other cyclists to gather at the same intersection until the bikers' numbers reach a critical mass in which the group can forge ahead against traffic and drivers comply due to the sheer number of bikers moving in that direction.
Led from Critical Mass' London office, debut digital work is set to be launched in Fall 2018.
Zocalo and Critical Mass already have foundations in each other's areas of expertise.
In 2030 will audiences still reach critical masses?
As such, and by the artist's design, the individual porcelain sheets are more densely clustered in the installation's centre and gradually become more dispersed toward its edge, thus reinforcing the idea of critical mass. Symbolising the position of the individual within larger society, each porcelain page of text is unique but weighs in as part of a complex whole, aesthetically allowing for a visually--and conceptually--compelling resolution of the piece.
But Leamington resident Kate Haines, who runs Greenfinder, an online directory of green businesses and services, has seen the positive impact critical mass can bring.
Starting with a dozen cyclists in San Francisco 21 years ago, critical mass rides now happen in more than 300 cities around the world, each taking its own unique slant.
Today, the Saputo European business does not have sufficient critical mass to be profitable and the company does not see short to mid-term opportunities to ensure such profitability.
In communication parlance, critical mass refers to the moment when a particular network expands to the point that it becomes self-sustaining, continuing to grow without needing additional external input.
Much of the discussion in the courtroom centered around how to define "critical mass" when it comes to diversity.
It took a very long time to build a critical mass of bar-coded merchandise, to the point where the entire process--manufacturing through consumption--could be positively impacted.
Tel Aviv -- PNN - The verdict in the case of Israeli activist Jonathan Pollak, charged with illegal assembly for his participation in a January 2008 Critical Mass ride against the siege on Gaza, will be handed down on December 27, 2010 at 10:00 at the Tel Aviv Magistrates Court.