Cost per Thousand


Also found in: Dictionary, Medical, Acronyms, Encyclopedia.
Related to Cost per Thousand: Cost Per Click

Cost per Thousand

In online advertising, the measurement of cost paid by an advertiser per 1,000 impressions of its advertisement. One impression is one view of the advertisement by a website viewer. Many websites, especially those with high traffic, charge advertisers on a per 1,000 impression basis. It differs from a cost per click scheme, in that the viewer does not have to click on the ad in order for the advertiser to be charged.
Mentioned in ?
References in periodicals archive ?
Today, that fifth consideration is moving upward in importance at the agribusiness level, and the media buying community now purchases print based on cost per thousand acres as much as per thousand readers.
"CPMs (cost per thousand impressions) have sort of found the bottom' said Gary Stein, an analyst with Jupiter Research.
If the newcomer charges advertising rates high enough to cover costs (with some help from circulation revenue), the rates for advertisers to reach a thousand readers soar far above the cost per thousand for an established paper.
In a separate cash transaction, the clothing retailer previously sold a total of 20,000 impressions in a similar cash deal at a cost per thousand (CPM) of $10.
Accurately measuring interactivity enables online publishers to identify their most vital content, understand reader preferences, and target better CPM (cost per thousand) rates for ad revenue.
Your cost per thousand (CPM): $100,000 divided by 157.85 = $633 per thousand, which is achievable.
- Never select a mortgage based solely on the flat interest rate that is advertised - compare lenders' annual percentage rates and cost per thousand figures.
An ad in 1949 bragged that the station had "the fourth strongest signal at the lowest cost per thousand of any St.
It says higher consumer usage will drive CPM (cost per thousand) rates down because it will create excess ad inventory.
In general, advertisers pay for their ads on a "cost per thousand" (CPM) basis, i.e., advertisers pay a fee for every thousand times their ad is viewed.
The traditional measure of advertising costs is "cost per impression" (or cost per thousand impressions, abbreviated as CPM).