Today, that fifth consideration is moving upward in importance at the agribusiness level, and the media buying community now purchases print based on cost per thousand
acres as much as per thousand readers.
"CPMs (cost per thousand
impressions) have sort of found the bottom' said Gary Stein, an analyst with Jupiter Research.
If the newcomer charges advertising rates high enough to cover costs (with some help from circulation revenue), the rates for advertisers to reach a thousand readers soar far above the cost per thousand
for an established paper.
In a separate cash transaction, the clothing retailer previously sold a total of 20,000 impressions in a similar cash deal at a cost per thousand
(CPM) of $10.
Accurately measuring interactivity enables online publishers to identify their most vital content, understand reader preferences, and target better CPM (cost per thousand
) rates for ad revenue.
Your cost per thousand
(CPM): $100,000 divided by 157.85 = $633 per thousand, which is achievable.
- Never select a mortgage based solely on the flat interest rate that is advertised - compare lenders' annual percentage rates and cost per thousand
An ad in 1949 bragged that the station had "the fourth strongest signal at the lowest cost per thousand
of any St.
It says higher consumer usage will drive CPM (cost per thousand
) rates down because it will create excess ad inventory.
In general, advertisers pay for their ads on a "cost per thousand
" (CPM) basis, i.e., advertisers pay a fee for every thousand times their ad is viewed.
The traditional measure of advertising costs is "cost per impression" (or cost per thousand
impressions, abbreviated as CPM).
* The cost per thousand
impressions must be considered.