Cost per Click


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Cost per Click

In online advertising, the measurement of cost paid by an advertiser per click on its advertisement. Most search engines and many blogs advertise by cost per click, the three largest of which are Google, Yahoo!, and MSN. See also: Pay Per Click.
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Adsplitters is an innovative internet marketing solution and lead generation company that provides a platform for competitors to join forces and collaborate to drive down the cost per click associated with Google Adwords and Facebook.
* Standard metrics--impressions (the number of times the ad is shown), clicks (the number of times the advertisement is clicked), efficiency of impressions (average impressions per click--CTR), average cost per click (CPC), sum spent on particular campaign, etc.
Through this partnership Yippy will display InfoSpace's sponsored results CPC (cost per click) advertising feed exclusively for the consumer search and educational research markets.
The trend of strong results has been maintained thanks to the influence of the online advertising which has grown to reach that of the newspaper advertising market, change in the keyword advertising agencies, and the reshuffling of its screen focused on cost per click ads.
--CPC (cost per click) specifies the amount paid for each click on the advertisement.
Rice Media's strategy for Superdry covers organic search engine optimisation of the new site, cost per click management and a repositioning and branding of Superdry's social networking profiles.
As the fraudulent party receive a share of the 'cost per click' received by the original search engine operators, each fraudulent click which they commission will be earning them money.
New capabilities include: campaign auto-detection (dynamic campaign measurement); support for multiple audit/cost models, including "cost per click", "cost per impression", and "cost per acquisition"; custom goals; and the ability to tie offline revenue data to online campaigns.
Red:Ambergreen also provides information on the cost per click of a search engine marketing strategy.
The product now includes e-mail append, electronic change of address and e-mail name prospecting, including CPA/CPC (cost per acquisition and cost per click) services.
Advertisers will be charged on a 'cost per visit' basis similar to how Google charges on the 'cost per click' model.
Pricing and billing is done exclusively on cost per click basis.