Corrective Advertising

Corrective Advertising

Advertising, usually required by a regulatory agency, that corrects a perceived inaccuracy in previous advertising. For example, a commercial for dog food may give the impression, without scientific evidence, that it improves tooth health in canines. A watchdog group may require the manufacturer to run corrective advertising to clarify the matter.
References in periodicals archive ?
The lawsuit also requests corrective advertising, unspecified damages and attorneys' fees.
In addition to declarations and financial penalties, ASIC seeks corrective advertising orders, injunctions and disqualification orders against Sayce.
The lawsuit seeks declarations, pecuniary penalties, corrective advertising, findings of fact and costs, according to the statement.
The Eugene company also is asking the court to order the destruction of all materials used by Fit & Fashion to allegedly violate Sure-Fit's rights, and to require Beamer and her firm to "undertake corrective advertising" that Sure-Fit finds acceptable, according to the suit.
If the ACCC's investigations result in breaches of the TPA being uncovered, civil penalty proceedings may be taken, or court enforceable undertakings sought which can require corporations publishing corrective advertising in newspapers, industry magazines and websites, informing past customers about the conduct and setting up trade practices compliance programs.
CSPI also filed a complaint with FTC suggesting that the company run a corrective advertising campaign.
Whether a particular endorsement or testimonial is deceptive will depend on the specific factual circumstances of the advertisement at issue." The punishment for violating these new guidelines could range from forcing companies to issue retractions or run corrective advertising to possible fines, says Jacobs-Meadway.
Effects and Effectiveness of Corrective Advertising: Assumptions and Errors in Regulation Research.
The lawsuit seeks unspecified financial damages, as well as an order that Conradt not misuse OPUBCO tademarks in the future, that he provide a written report detailng how he intends to honor that order, and publish "corrective advertising" to compensate for the alleged harm he caused.
purchasers of the products, and demands that Dannon engages in 'a corrective advertising campaign'.
Coverage is of preliminary and permanent injunctive relief, plaintiff's damages, extraordinary circumstances for relief, corrective advertising, defendant's profits, attorney's fees, special enforcement remedies, remedies for counterfeit goods, and trademark infringement and unfair competition on the internet.
The lawsuit, which involves other contact lens care solutions, seeks an injunction against Alcon's advertising campaign, and also seeks damages for the loss of sales based on Alcon's 'deceitful claims', as well as corrective advertising. Alcon has told OTit will fight the action.
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