public relations

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public relations (PR)

a general means of promoting a business's COMPANY IMAGE with a view to encouraging customers to buy its products and investors to buy its shares, as well, for example, as influencing government policies on issues relevant to the company. Companies often appoint a PR officer to liase with the MEDIA in providing them with information and news about the company's activities and its record on such matters as CONSUMER PROTECTION and environmental pollution. Sponsorship of sport and the arts, etc. represents an indirect way of building up customer goodwill towards the company's products. See PROMOTIONAL MIX.
References in periodicals archive ?
Based in Bahrain, his role will be to extend strategic communications sup- port to the regional clients with a par-ticular focus on corporate reputation management, executive profiling, inves- tor relations, issue man- agement, public affairs and media relations.
A highly interactive session, it initiated many questions from seasoned communication professional about wanting deeper understanding of insights and its contribution to corporate reputation management.
Her unwillingness to engage is very damaging to Kraft's reputation and is not a well-conceived corporate reputation management strategy, but it is unlikely to do damage to the Cadbury brand itself," he said.
All the best reputation management services next to hundreds of other corporate reputation management companies have gone through an evaluation system facilitated by a qualified and experienced team of researchers.
The program addresses the vital components of a successful corporate reputation management strategy in 12 online sessions led by a faculty of experts from around the world.
In his new role Brown will direct the company's global communication efforts, overseeing functions that include public relations, executive communications, product promotion, public affairs, internal communications, corporate reputation management, as well as social media outreach.

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