corporate identity

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Related to Corporate image: Corporate identity

corporate identity

  1. the ethos, aims and values of an organization, presenting a sense of its individuality which helps to differentiate it from its competitors
  2. a specially designed symbol or printed heading used by a company to make it more easily recognized by the general public. Such symbols or headings are used on company letterheads, business cards, invoices, advertisements and signs. See COMPANY IMAGE.
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Findings: The results show that corporate social responsibility has a significant positive impact on corporate image and brand equity.
The Allen Coding logo was redesigned as part of the corporate image launch to give it a more modern and dynamic look, while a new Allen Coding website www.
Aditya Birla Group has emerged ' Best in Class' across all the six pillars of Corporate Image, Nielsen said in a statement.
Corporate image is a means for the public to know the company, to see what and how it works, what it aims at, which are its products and services, its economic indices and which its reputation is.
A corporate image means that more people will recognise us and we can generate more interest in what we're doing.
A good corporate image communicates a company's strengths and benefits and should inspire confidence in customers.
Under the new banner of Ontera, the Crown corporation telecommunications subsidiary unveiled its new corporate image and plans for expansion, promising $12 million over the next three years and future telecommunications jobs for young people in northeastern Ontario.
A corporate image conveys who you are, what you do and how you do it, and control of the corporate image enables you to manage how your business appears to the world.
It has now turned its attention to upgrading its corporate image with a striking new branding initiative, including a new logo.
A powerful corporate image helps businesses of all sizes make a strong first impression.
In their view businesses that implement three key practices will improve their ability to conserve revenue, enhance their market value, avert civil lawsuits and maintain a positive corporate image.
Apparently, the company s real policy towards PCBs was to permit continued sales and profits without sacrificing corporate image.

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