corporate identity


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corporate identity

  1. the ethos, aims and values of an organization, presenting a sense of its individuality which helps to differentiate it from its competitors
  2. a specially designed symbol or printed heading used by a company to make it more easily recognized by the general public. Such symbols or headings are used on company letterheads, business cards, invoices, advertisements and signs. See COMPANY IMAGE.
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"Eshraq's new brand assets include a simplified logo in English and Arabic, along with a new website and other visual communications that utilize fresh, simple, bold graphics, which gives the new corporate identity a discernible, distinctive and contemporary look," he added.-TradeArabia News Service
In alignment with the adoption of a new corporate identity, they have also launched a new website which will shed light on new industries such as Self-storage and iGaming.
"We are confident that Sico's new corporate identity will amplify and broaden our appeal in the marketplace, which will support the bank's future growth and build long-term brand loyalty as we leap forward to the next phase of our story," said chief executive Najla Al Shirawi.
Dr Ahmed Mohammed Al Saadi, director of corporate identity and corporate governance, said the police have launched various activities to raise awareness among residents about their new identity.
In chapter 4--"Ideological Aspects of Corporate Identity and Discourse: Towards Ecological Discourse Analysis"--we find an explanation of the notion of discourse and then of another essential, yet nebulous, notion of ideology.
In their work, Hatch and Schultz (1997) distinguish between two categories of identity: "corporate identity" and "organizational identity".
Eon WindElectric, a Canadian based wind farm Independent Service Provider, has rebranded its corporate identity.
In a statement Sultan Abdullah bin Hadda Al Suwaidi, Chairman of SEDD, said that the launch of the new website, with its new design and corporate identity, is in line with Sharjah's ruler vision to create an effective tool of communication with the public.
3 August 2015 - US-based corporate identity uniform program operator Cintas Corp.
Manama, June 14 (BNA): Arab Banking Corporation (ABC) said it has revamped its corporate identity and changed its brand name to Bank ABC.
The Boeing 737-800 is the first aircraft to appear in Transaero's renewed corporate identity. The airline plans to use this style for all the new aircraft joining the airline's fleet, a first step in enhancing Transaero's corporate identity that has remained unchanged for more than two decades and has received wide recognition both in Russia and abroad following the active development of Transaero Airlines and strengthening of its position in the international transportation market.
Auto Business News-January 22, 2014--Caterham launches new corporate identity

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