corporate identity(redirected from Corporate Visual Identity Management)
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- the ethos, aims and values of an organization, presenting a sense of its individuality which helps to differentiate it from its competitors
- a specially designed symbol or printed heading used by a company to make it more easily recognized by the general public. Such symbols or headings are used on company letterheads, business cards, invoices, advertisements and signs. See COMPANY IMAGE.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson