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A graphic or seal that is uniquely identifiable with a company or other organization. A logo may be of a certain color and contain certain text and images. A logo helps build brand recognition and eventually customer loyalty. See also: Marketing.
Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved


a company name or BRAND NAME written or illustrated in a distinctive way to heighten customers' recognition of the company or product concerned. See BRAND MARK.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
References in periodicals archive ?
The commodity-specific T-shirts distributed by the chief placed the Paramount Gin corporate logo in clear view.
Symmonds is trying to draw attention to rules that block athletes from wearing corporate logos on their race clothing at most top meets, rules he thinks not only are out of date but also damaging to the sport.
The new DoCoMo corporate logo has been unveiled by Japanese mobile communications company NTT DoCoMo Inc and its eight regional subsidiaries, along with other re-branding elements, to be introduced from 1 July 2008.
"Corporate Logo" is, in some ways, easy irony: A not-for-profit organization whose founding mission was to "create a space where artists could exhibit unconventional work" experiments with positioning itself, via one such artist, as a branded entity.
The American Society of Newspaper Editors (ASNE) is bringing their case against a National Football League requirement that sideline photographers wear vests emblazoned with two corporate logos to one of those sponsors.
RotoMetrics, a worldwide manufacturer of rotary dies and tooling headquartered in Eureka, MO, USA, has unveiled a new corporate logo, a move aimed at strengthening international brand identity, company officials say.
Martek Biosciences Corp., Columbia, MD, has launched a new branding initiative that includes a new brand name and logo for its flagship product, a new corporate logo and tagline, and a redesigned website.
The brand will also migrate from Vodafone to SOFTBANK, and the corporate logo will shift entirely to the design used by SOFTBANK Group companies.
Titles include "Corporate Logo," "EndoNurse," "Wireless Fidelity," "Today's SurgiCenter," "Phone+" and "New Telephony."
NORTH-WEST law firm DWF yesterday launched a new corporate logo as it celebrates its 30th birthday.
Aeroports de Paris has given itself an image makeover with the introduction of a new corporate logo designed to symbolise a fresh start for the French airport operator ahead of privatisation.

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