# conversion ratio

(redirected from Conversion Rates)
Also found in: Encyclopedia.

## Conversion ratio

Applies mainly to convertible securities. Relationship that determines how many shares of common stock will be received in exchange for each convertible bond or preferred stock when a conversion takes place. It is determined at the time of issue and is expressed either as a ratio or as a conversion price from which the ratio can be figured by dividing the par value of the convertible by the conversion price.

## Conversion Ratio

The number of common shares obtainable for each convertible security should the investor exercise the convertible option. A higher ratio means that more common shares are available per convertible security. It is calculated using the following formula: Conversion Ratio = Face Value of Convertible Security / Conversion Price.

## conversion ratio

The number of shares of stock into which a convertible security may be exchanged. The ratio for a convertible bond is calculated by dividing the principal amount of the bond by the conversion price.
References in periodicals archive ?
American Express had earlier been accused of luring customers with low currency conversion rates and increasing rates later without notice.
Studies from various countries reported a conversion rate of 5 to 14%.
[3] Monitoring the sputum conversion rate (SCR) at the end of 2 months of treatment is an important indicator under the programme guidelines, as it indicates the treatment progress at an early stage.
Overall Conversion Rate: 8.8% improvement Desktop Conversion Rate: 8.46% improvement Tablet Conversion Rate: 17% improvement Mobile Conversion Rate: 15% improvement
The Blues are fourth in the table with a conversion rate of 13.8% - better than Manchester City, Arsenal and Spurs.
By sending different versions of the same page to donors via email, they were able to see how changes impacted conversion rates. For example, when they increased the size of their text on one version of the landing page, they had an 11 percent greater conversion rate than the version with smaller text.
Generally, I recommend that retailers not adjust the traffic counts and just accept that there are some impurities in the count data which will understate conversion rates. You want to get as accurate a prospect count as possible, so that you can implement changes in-store--for example, having staff use a rear entrance when they leave for breaks.
High conversion rates are good for the carrier, good for the customer, and good for us.
The company said that the new product employs high-efficiency mono-crystalline solar cells and has a conversion rate as high as 19.5%.
Kim Gnatt, vice president, Internet at FootSmart, said: "We have seen a 3% increase in our shopping cart conversion rate as a result of implementing the Autonomy solution."
Now in its second edition, this guide for using Google AdWords features new strategies for selecting and grouping keywords, increasing conversion rates, maximizing online sales and expanding distribution of online advertising campaigns.
Mobile analytics provider Bango (AIM:BGO) and SiteSpect Inc, a provider of mobile website optimisation, have partnered to enable brands, agencies and mobile website owners to improve conversion rates, revenues and help target mobile marketing spend.

Site: Follow: Share:
Open / Close