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the process of translating a product idea into a product which can be produced and marketed on a commercial basis. Though design is a creative process it has economic consequences insofar as a product's shape, configuration and performance affect its marketability and its cost of production. In order to achieve high product variety without involving an excessive variety of components, designers often use common, interchangeable parts and design products on a modular basis.

In order to remain competitive, firms need continuously to review the design of their products in the light of new developments in materials and processes. The technique of VALUE ANALYSIS is used to identify possible sources of cost savings without impairing a product's performance. See COMPUTER-AIDED DESIGN, NEW PRODUCT DEVELOPMENT.

References in periodicals archive ?
Advanced Art and Design Features - Lectora takes creativity and practical content design to new heights with the new Shapes and Lines Designer and Border and Margin Creator.
Entitled "Best Buy's In-Store Digital Media: From Concept to Reality" and presented by Spencer Knisely, Manager, Interactive Content Design, Best Buy Experience Development Group, the workshop will explain the evolution of Best Buy's digital media strategy, and include time for Q & A from those participants considering implementation of networked digital signage.

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