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the process of translating a product idea into a product which can be produced and marketed on a commercial basis. Though design is a creative process it has economic consequences insofar as a product's shape, configuration and performance affect its marketability and its cost of production. In order to achieve high product variety without involving an excessive variety of components, designers often use common, interchangeable parts and design products on a modular basis.

In order to remain competitive, firms need continuously to review the design of their products in the light of new developments in materials and processes. The technique of VALUE ANALYSIS is used to identify possible sources of cost savings without impairing a product's performance. See COMPUTER-AIDED DESIGN, NEW PRODUCT DEVELOPMENT.

References in periodicals archive ?
content design of the hunting magazine of the client, Consisting of the independent creation of the editorial part, The preparation of messages from the county hunters and the acquisition and design of advertisements.
Media 100 develops award-winning advanced media systems for content design, enabling creative professionals to design highly evocative effects-intensive work on a personal computer.
Some of its other services include corporate application systems development, database system development, web system development, content design and production and engineer placement.

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