Consumer Class

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Consumer Class

The class of persons able to buy goods and services other than those that satisfy their basic needs. For example, members of the consumer class may buy cellular phones and multiple automobiles. The consumer class may broadly correspond to the middle class, but if a country is sufficiently wealthy, even its lower classes may belong to the consumer class in some way.
References in periodicals archive ?
"Billions of population of the blue ocean market, most of the proportion are consumer classes, all Chinese goods are cheaper than those offered by African local market, this is why more and more African shops online in Amanbo.
This work is linked with the wider issue of full-scale tariff reform across all consumer classes as advocated by the National Energy Strategy Study (NESS)," PAEW said in its latest annual report.
According to Ashburton Investments African Equities specialist Paul Clark, the continent can boast some of the world's strongest gross domestic product growth rates, increasing political stability, expanding consumer classes and the return of a talented pool from the diaspora.
Tarek Kabil, partner at the Abrj Group, said: "Kool Food is well-positioned in Mena region as a successful local producer of quality chocolate confectionery products affordable to the region's burgeoning consumer classes."
Tarek Kabil, Partner at The Abrj Group, said: "Kool Food is well-positioned in the Middle East and North Africa region as a successful local producer of quality chocolate confectionery products affordable to the region's burgeoning consumer classes. By building out Kool Food's current product offering with attractive new products and extending its pan-regional distribution, Abrj will catalyse the companyC-s growth into one of the leading chocolate confectionery players in the region."
Those nations strong growth rates and expanding consumer classes have made them attractive to foreign financiers and reduced their reliance on institutions like the World Bank.
P&G has recognized an opportunity of sorts by bookending the consumer classes, targeting products, promotion and pricing toward both the high end and the low end, deemphasizing the middle.
Natalie Hesse, Managing Director, LuckyClover, Inc., said, "With an inherent capability to command a premium and create a loyal customer base, LuckyClover, Inc.'s novel jewellery concepts are easily applicable to the middle and upper middle consumer classes in India, comprising of brand conscious customers with sophisticated tastes and low price sensitivity.
Other trade and consumer classes with opportunities to earn certificates in Sales & Marketing and Collector Development include:
Motor vehicles also hold highly favorable prospects, especially in the developing world, where China and numerous other countries are promoting vehicle ownership as a way to develop prosperous consumer classes. The highly mature industrial machinery and primary/fabricated metals markets will lag, however.
This flexibility also supports consumer classes being piloted by financial advisers.
The foreboding slowdown in the economy is expected to affect the lower- and middle-income consumer classes more than the wealthy.
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