maturity phase

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Maturity phase

A stage of company development in which earnings to grow at the rate of the general economy. Related: Three-phase DDM.

Maturity Phase

In an industry life cycle, the period of time after an industry has grown rapidly but before it begins to decline. Different analyses posit different stages of an industry life cycle (usually four to five), but all emphasize that an industry's maturity phase reduces redundant products and processes, and is usually marked by companies in the industry acquiring one another. For example, in the video cassette recording (VCR) industry, after a period of rapid growth and technological innovation, a maturity phase occurred. The VHS technology overran the Betamax technology, and different companies selling VCRs attempted to corner a greater market share for their own (identical) versions of the product. It is also called the consolidation phase.

maturity phase

References in periodicals archive ?
The authors of the paper, Pauline Jones, Lisa Kervin and Sophie McIntosh, examine the affordances of technology, in this case, an interactive whiteboard (IWB) in the prelude and consolidation phases of a lesson vis-a-vis floor work in the expose phase.
This information is used in early planning stages to identify move groups and consolidation phases or waves.