mass customization

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Mass Customization

A strategy in which a company attempts to market a product to a customer's individual wants and needs while still producing the products at high level. That is, mass customization combines features of custom service, where a company makes a product upon demand from the customer, and mass production, where a company makes a large number of products exactly the same and sells them to a large number of customers. A company engaging in mass customization may offer a basic package for a product and then allow a customer to add or subtract different features at his/her discretion.

mass customization

the use of technology and sophisticated computing facilities to individualize mass produced (and therefore identical) products. For example, the manufacture of a pair of jeans specifically designed for an individual can be carried out using a mass production facility. The technique requires accurate measurements that are transmitted by Electronic Data Interchange to the manufacturing point. Cloth is cut by automatic cutting machinery, each piece is identifed by a bar code and the whole is then stitched together and forwarded to the customer. See MASS PRODUCTION.
References in periodicals archive ?
Pikcells creative director Richard Benson said: "The new 360deg panoramic planner combines webGL technology - the one used in Google Earth - with the customisable features of a kitchen configurator to create a really useful tool for Wren's customers.
Insignia Group LC, a company involved in the accessory sales process consulting and configurator software, in collaboration with Jaguar Land Rover corporate headquarters in Mahwah New Jersey, is launching Jaguar Land Rover retailers JLR-branded vehicle-to-accessory visual configurators.
Paul Yates, general manager of Euro Motors Jaguar Land Rover, said: "The new, fully responsive configurators are accessible through all consumer devices, such as smartphones, tablets, laptops and desktop computers and thereby allow consumers to visit virtual Jaguar and Land Rover showrooms remotely.
Boasting built-in country specific Manufacturer Suggested Retail Pricing (MSRP), the new online based configurators now live on www.jaguar-me.com and www.landrover-me.com give customers the chance to tailor-make the vehicle of their choice while ensuring full pricing transparency.
Milwaukee, WI, May 30, 2015 --(PR.com)-- Artifi[TM], a SaaS-based product configurator for eCommerce websites, has launched version 2.0.
In this paper, the integration of product configuration systems (also called configurators) and group technology is explored for mass customization environment.
Electronic parts catalog provider, CADENAS PARTsolutions, and OEP Couplings, a diverse manufacturer of precision CNC machined couplings and subcomponents, have launched an online product configurator at OEPcouplings.com.
Product configurators are important enablers of mass customization strategy (Pine, 1993).
"To facilitate this, we have created one of the most progressive car configurators currently available online.
With its bidirectional data exchange, up to the level of complete system configuration, the data from product configurators from various PLC manufacturers can be easily and conveniently imported - this speeds up project planning, administration, and evaluation of PLC and bus components.
Instead, New York Air Brake uses online configurators that automate the disparate manual processes typically associated with supply-chain configuration, pricing, and quoting.