mass customization

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Mass Customization

A strategy in which a company attempts to market a product to a customer's individual wants and needs while still producing the products at high level. That is, mass customization combines features of custom service, where a company makes a product upon demand from the customer, and mass production, where a company makes a large number of products exactly the same and sells them to a large number of customers. A company engaging in mass customization may offer a basic package for a product and then allow a customer to add or subtract different features at his/her discretion.

mass customization

the use of technology and sophisticated computing facilities to individualize mass produced (and therefore identical) products. For example, the manufacture of a pair of jeans specifically designed for an individual can be carried out using a mass production facility. The technique requires accurate measurements that are transmitted by Electronic Data Interchange to the manufacturing point. Cloth is cut by automatic cutting machinery, each piece is identifed by a bar code and the whole is then stitched together and forwarded to the customer. See MASS PRODUCTION.
References in periodicals archive ?
Insignia Group LC, a company involved in the accessory sales process consulting and configurator software, in collaboration with Jaguar Land Rover corporate headquarters in Mahwah New Jersey, is launching Jaguar Land Rover retailers JLR-branded vehicle-to-accessory visual configurators.
Paul Yates, general manager of Euro Motors Jaguar Land Rover, said: "The new, fully responsive configurators are accessible through all consumer devices, such as smartphones, tablets, laptops and desktop computers and thereby allow consumers to visit virtual Jaguar and Land Rover showrooms remotely.
Boasting built-in country specific Manufacturer Suggested Retail Pricing (MSRP), the new online based configurators now live on www.
Both Configurators are accessible directly from the website home page: www.
Electronic parts catalog provider, CADENAS PARTsolutions, and OEP Couplings, a diverse manufacturer of precision CNC machined couplings and subcomponents, have launched an online product configurator at OEPcouplings.
VOLKSWAGEN Ireland has announced that a new car configurator is available on their website.
Here's how the configurators work for New York Air Brake:
Abstract: The paper presents theoretical background for practical realization of mass customization strategy, especially through product definition and product configurator creation depending on the customization task.
The addition of Configure One's part configurators to websites allows parts to be considered in the design stage - providing value to engineers, purchasing professionals and manufacturers alike.
com)-- QA Graphics, Iowa based interactive design firm, is pleased to announce that they have developed a Shift Virtual Configurator for Wyatt Bicycle Co.
The combination of Microsoft Dynamics CRM and Experlogix's Sales Configurator solution brings customers a holistic system that serves the needs of front and back office users by enhancing the usability and functionality of the CRM sales and service modules.
Shift Virtual Configurators offer a number of benefits: