mass customization

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Mass Customization

A strategy in which a company attempts to market a product to a customer's individual wants and needs while still producing the products at high level. That is, mass customization combines features of custom service, where a company makes a product upon demand from the customer, and mass production, where a company makes a large number of products exactly the same and sells them to a large number of customers. A company engaging in mass customization may offer a basic package for a product and then allow a customer to add or subtract different features at his/her discretion.

mass customization

the use of technology and sophisticated computing facilities to individualize mass produced (and therefore identical) products. For example, the manufacture of a pair of jeans specifically designed for an individual can be carried out using a mass production facility. The technique requires accurate measurements that are transmitted by Electronic Data Interchange to the manufacturing point. Cloth is cut by automatic cutting machinery, each piece is identifed by a bar code and the whole is then stitched together and forwarded to the customer. See MASS PRODUCTION.
References in periodicals archive ?
The adoption of proper technologies and methods for model representation and implementation of the 3D Web Configurator is crucial.
Piergiorgio Grossi, Ducati Information Technology & Digital Transformation director, said, 'Thanks to the new Scrambler configurator, we create the perfect bike for our fans, in a quick and simple way.
"The PM Configurator also includes our complete library of TotalWire cables to help map out connections between all source and display devices," stated Howard Schilling, PureLink's Director of Sales.
The launch of the Aspen Optical Ethernet Configurator at www.aspenoptics.com is to further enhance service offer to its customers that include leading telecom operators and SI in the USA, Asia, Europe, The Middle East and Africa.
The FRL Configurator is the latest enhancement to SMC eTools product selection and sizing software.
The car configurator tool allows customers to configure their choice of Volvo model with different engines and trim levels together with various possible combinations of colours, wheels, upholstery, exterior styling, packages and options available.
Visitors to McLaren retailers additionally have the option to use a 3D, McLaren Automotive Realtime Configurator system that showcases the cars in on a large, 4K screen.
The tools include an Automotive Real-Time 3D Configurator and an Instagram Stories Automotive Video Configurator.
The touch library is provided through the company's code configurators: MPLAB Code Configurator (MCC) for PIC MCUs and Atmel START for AVR and SAM MCUs.
Pikcells creative director Richard Benson said: "The new 360deg panoramic planner combines webGL technology - the one used in Google Earth - with the customisable features of a kitchen configurator to create a really useful tool for Wren's customers.
The physical configurator at the Porsche store, meanwhile takes it up by a notch.
Mack Trucks recently launched the Mack Trucks Configurator, a new online tool that enables customers to build and customize Mack Granite and Granite MHD models virtually to see which specs are most effective for their applications.