mass customization

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Mass Customization

A strategy in which a company attempts to market a product to a customer's individual wants and needs while still producing the products at high level. That is, mass customization combines features of custom service, where a company makes a product upon demand from the customer, and mass production, where a company makes a large number of products exactly the same and sells them to a large number of customers. A company engaging in mass customization may offer a basic package for a product and then allow a customer to add or subtract different features at his/her discretion.

mass customization

the use of technology and sophisticated computing facilities to individualize mass produced (and therefore identical) products. For example, the manufacture of a pair of jeans specifically designed for an individual can be carried out using a mass production facility. The technique requires accurate measurements that are transmitted by Electronic Data Interchange to the manufacturing point. Cloth is cut by automatic cutting machinery, each piece is identifed by a bar code and the whole is then stitched together and forwarded to the customer. See MASS PRODUCTION.
References in periodicals archive ?
Auto Business News-July 19, 2017--Insignia Group along with Jaguar Land Rover to launch JLR-branded vehicle-to-accessory visual configurators
Paul Yates, general manager of Euro Motors Jaguar Land Rover, said: "The new, fully responsive configurators are accessible through all consumer devices, such as smartphones, tablets, laptops and desktop computers and thereby allow consumers to visit virtual Jaguar and Land Rover showrooms remotely.
Boasting built-in country specific Manufacturer Suggested Retail Pricing (MSRP), the new online based configurators now live on www.
Lopez adds, "With the Configurator, we are able to build a customized pallet.
Program Home: This page is where Users can choose from either the Stock or Custom Configurator to begin the selection process for building their heater.
The Host Management Configurator empowers testers to replace any host called in a scenario while turning on and off any host called in a scenario.
We saw the configurator on another CADENAS PARTsolutions customer site and knew we had found the answer to our problem, says Steven Elliott, Plant Manager at OEP.
This will be the year of the Dell Online Solutions Configurator further easing business with Dell," said Ahmed Mouldaia, EMEA Enterprise Sales Executive Director, Dell.
Insurer Configurator is a suite of programs and services, along with a configuration toolset, that allows insurers to create, maintain, support, and control the deployment of configuration information for the Innovation Insurer suite of products.
Gallus, as way to show existing and potential customers the modular advantages of its Gallus ECS 340 label press, has launched a configurator that is designed to give users a realistic idea of the machine's options.
VOLKSWAGEN Ireland has announced that a new car configurator is available on their website.
An intelligent plausibility test in the configurator recognises which combinations of components are possible and/or allowable.