mass customization

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Mass Customization

A strategy in which a company attempts to market a product to a customer's individual wants and needs while still producing the products at high level. That is, mass customization combines features of custom service, where a company makes a product upon demand from the customer, and mass production, where a company makes a large number of products exactly the same and sells them to a large number of customers. A company engaging in mass customization may offer a basic package for a product and then allow a customer to add or subtract different features at his/her discretion.
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mass customization

the use of technology and sophisticated computing facilities to individualize mass produced (and therefore identical) products. For example, the manufacture of a pair of jeans specifically designed for an individual can be carried out using a mass production facility. The technique requires accurate measurements that are transmitted by Electronic Data Interchange to the manufacturing point. Cloth is cut by automatic cutting machinery, each piece is identifed by a bar code and the whole is then stitched together and forwarded to the customer. See MASS PRODUCTION.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
References in periodicals archive ?
However, most configuration systems in practice are interactive systems because users want to be guided in their decision processes: they are not able to specify all requirements in advance but need to see the effects of each decision on the alternatives for the remaining variables--which values are no longer allowed or which values are direct and indirect consequences, respectively.
The procedure phases (Figure 2) are intended to help impose some structure on the task of developing and implementing a configuration system. By following this procedure it should be possible to: bring out the business requirements for a configuration system to be created; delimit and define knowledge which is to be incorporated into a configuration system; analyse and describe a complete product range and rules for designing a customer specific product; express product knowledge in an appropriate form for incorporation into a configuration systems, etc.
* Development of an open framework for product (material product or service) configuration systems;
While the accompanying article by Bachant and Soloway focuses specifically on the technical issues underlying XCON and the other configuration systems, we take a more holistic, integrative approach in this article and attempt to put the aforementioned concerns into a coherent perspective.
Configuration systems often achieve this goal only partially since the amount and complexity of options presented by the configurator outstrip the capability of a user to identify an appropriate solution (configuration).
The recent development of IT technology enabled the software based product configuration systems that support the process of customized product development.
A function that is already supported by the most of all available configuration systems on the market (Holthofer & Szilagyi, 2001).
Recall that RIME was intended to provide guidance for the engineering of the evolving expert configuration systems at Digital.
A current main focus of the research on the field of product configurators is the involvement of the customers into the configuration process by the use of configuration systems based on the Internet (for example Hansen et al 2003, Leckner 2003).
Along with the growing complexity of configurable products, the required supporting software systems (configuration systems) have been improved and successfully applied in industrial environments (Fleischanderl et al.

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