mass customization

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Mass Customization

A strategy in which a company attempts to market a product to a customer's individual wants and needs while still producing the products at high level. That is, mass customization combines features of custom service, where a company makes a product upon demand from the customer, and mass production, where a company makes a large number of products exactly the same and sells them to a large number of customers. A company engaging in mass customization may offer a basic package for a product and then allow a customer to add or subtract different features at his/her discretion.
Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved

mass customization

the use of technology and sophisticated computing facilities to individualize mass produced (and therefore identical) products. For example, the manufacture of a pair of jeans specifically designed for an individual can be carried out using a mass production facility. The technique requires accurate measurements that are transmitted by Electronic Data Interchange to the manufacturing point. Cloth is cut by automatic cutting machinery, each piece is identifed by a bar code and the whole is then stitched together and forwarded to the customer. See MASS PRODUCTION.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
References in periodicals archive ?
E[pounds sterling]Series configuration system works is more beneficial when used with the Variable pumping system.
At the end of the 1980s we began to implement the first large-scale configuration system that used constraint techniques.
The procedure phases (Figure 2) are intended to help impose some structure on the task of developing and implementing a configuration system. By following this procedure it should be possible to: bring out the business requirements for a configuration system to be created; delimit and define knowledge which is to be incorporated into a configuration system; analyse and describe a complete product range and rules for designing a customer specific product; express product knowledge in an appropriate form for incorporation into a configuration systems, etc.
- Responsive Layouts: Ext JS 5-built apps have an optimal viewing experience across desktops and tablets, regardless of orientation changes, using the new responsive configuration system.
and VigorACS/SI; the auto configuration system for central management over
Managing director Richley said: "We came up with a car configuration system because we found salespeople were losing customers at the point of sale.
We believe that this device is poised towards value-added resellers and others that want to take the time to understand Wyse's unusual and proprietary configuration system; we've never seen anything like it before.<p>With the V10L terminal, you can display host sessions/VMs, but you can't copy anything onto the device's storage (there isn't any) or to the USB ports, or anywhere else save a printer port -- without enabling this feature in an externally administrated control file.<p>The V10L box uses a standard monitor, keyboard and mouse -- but the computer inside uses a proprietary operating system called WTOS for Wyse Terminal Operating System, Version 6.4.
After losing his sight at the age of four, he went on to be the brainchild of using a six-dot cell coded system of raised dots and, in 1824, aged just 15 years old, had worked out 63 ways of using the six dot cell configuration system to provide a means of reading and writing for the visually impaired.
CITROEN is set to unveil the motor industry's most sophisticated onscreen car configuration system when its next new model reaches the showrooms.
At launch, the service will offer around 20 pre-configured application and operating system images within the drag and drop configuration system with an expanded range to follow quickly, mostly driven by SymetriQ's partners.
Many companies develop their own configuration systems, so the required rules for combining product components or modules, as well as the design of the entire product are usually statically implemented in the configuration system.
Appropriate for Linux users and Unix administrators, this guide explains how to set up a Linux server on the internet, build a DNS server using BIND, install the ISPConfig software configuration system, and administer the Apache web server.

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