mass customization

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Mass Customization

A strategy in which a company attempts to market a product to a customer's individual wants and needs while still producing the products at high level. That is, mass customization combines features of custom service, where a company makes a product upon demand from the customer, and mass production, where a company makes a large number of products exactly the same and sells them to a large number of customers. A company engaging in mass customization may offer a basic package for a product and then allow a customer to add or subtract different features at his/her discretion.

mass customization

the use of technology and sophisticated computing facilities to individualize mass produced (and therefore identical) products. For example, the manufacture of a pair of jeans specifically designed for an individual can be carried out using a mass production facility. The technique requires accurate measurements that are transmitted by Electronic Data Interchange to the manufacturing point. Cloth is cut by automatic cutting machinery, each piece is identifed by a bar code and the whole is then stitched together and forwarded to the customer. See MASS PRODUCTION.
References in periodicals archive ?
By following this procedure it should be possible to: bring out the business requirements for a configuration system to be created; delimit and define knowledge which is to be incorporated into a configuration system; analyse and describe a complete product range and rules for designing a customer specific product; express product knowledge in an appropriate form for incorporation into a configuration systems, etc.
They also support the idea that users should specify the most important requirements from their point of view and let the configuration system find meaningful completions (complete configurations).
Citroen UK has given the go-ahead to the showroom configuration system to back up the upmarket supermini, which will ultimately be joined by the DS4, a C-segment contender, and the dieselelectric DS5 hybrid which will offer a combination of 200bhp with more than 60mpg and 120g/km emissions in 2011.
Many companies develop their own configuration systems, so the required rules for combining product components or modules, as well as the design of the entire product are usually statically implemented in the configuration system.
Appropriate for Linux users and Unix administrators, this guide explains how to set up a Linux server on the internet, build a DNS server using BIND, install the ISPConfig software configuration system, and administer the Apache web server.
The product sells for 9 million yen ($75,500) for the standard configuration system.
The automatic component recognition and configuration system Toolmaster ensures error-free selection of the measuring geometries.
It features a multi-threaded interface to multiple tool chains, an integrated text editor with full context coloring, multiple terminal emulators, a source code browser, dockable windows, complete online books with full text searching and a unique configuration system to manage start-up files and target specific options.
The BFW[TM] Thru-the-Lens "Extended-Focus" Headlight Video Camera is a coaxial lens-to-light configuration system.
Compaq worked with Lucent and Aware Inc on the modem, which is available via Compaq's built-to-order custom configuration system.
Configuration Systems-a configuration system could be used to select production methods for a casting.
EXPERT SYSTEMS FOR CONFIGURATION AT DIGITAL: XCON AND BEYOND The XCON configuration system at Digital Equipment Corporation was the first expert system in daily production use in industry [2, 10,11].

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