concept testing

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concept testing

testing a new product concept with a sample of target consumers to assess the product's likely customer acceptability. Concept testing is used at a very early stage of NEW PRODUCT DEVELOPMENT in order to eliminate products which are unlikely to succeed and to pinpoint products whose potential warrants further research and development work.
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The Cessna Tests build upon ABWN's successful May 2017 proof of flight concept test performed in Roswell, New Mexico, which utilized two Boeing 767s and successfully demonstrated the ability of aircraft equipped with Infinitus Super Highway(TM) to act as airborne repeaters / routers to send and receive broadband signals from one aircraft to another.
Airborne Wireless Network expecting Mynaric Flight Laser Terminals
Chris Houghton, Head of Market Area North East Asia, Ericsson, says: These 5G proof of concept test activities will help us design the best possible 5G network for KDDI.
Sweden : Ericsson and KDDI to Test 5G on 4.5GHz
This type of concept test can also test customer initial reactions to the concept.
Advertising Effectiveness Through Ad Testing
A few weeks ago, we were having some riveting ad concept test results presented to us by a wildly charismatic research executive.
Creatives are a bunch of hippy drama queens
San Francisco-based Absolutdata, a data analytics firm, said it released NAVIK Concept Test, a tool that lets brand managers, product managers and market researchers go to market with new ideas faster and with more confidence.
Supplier Side
The company said that the operational concept test and demonstration took place at Madrid's Barajas International Airport at the end of January with civilian and government authorities in attendance.
PinPoint explosives detection tested at Barajas International Airport
GAO found that TSA developed a concept test to determine the utility of using commercial data for Secure Flight as a first step in determining its impact on aviation security.
Aviation Security: Measures for Testing the Impact of Using Commercial Data for the Secure Flight Program
The second procedure was derived from expert ratings of the physics knowledge of the students' explanations on the concept test.
Language and second teaching in physics learning
Forty seven students from grades 7-9 participated in a number concept test, where also the motivational aspects, such as self-efficacy, certainty and tolerance were measured.
The Cognitive-Motivational Profiles of Students Dealing with Decimal Numbers and Fractions
Qualitative information based on classroom observations and student interviews reinforced and enriched the patterns of results obtained from the concept test and questionnaires in that it supported the effectiveness of the CBS in providing elementary mathematics students with a constructivist and individualized classroom learning environment that promotes both conceptual development and positive attitudes.
Evaluation of an Innovative Mathematics Program in Terms of Classroom Environment, Student Attitudes, and Conceptual Development
VT iDirect Inc (iDirect), a subsidiary of VT Systems Inc and a provider of satellite-based IP communications technology, today announced that telecommunications company BT has completed a successful proof of concept test of iDirecta[euro](tm)s SatManage solution and plans to implement the software.
BT completes testing of iDirect network monitoring solution
UTStarcom has announced the conclusion of a proof of concept test of its software defined networking solution.
China,Japan : UTSTARCOM announces launch of SDN product
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