concept testing

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concept testing

testing a new product concept with a sample of target consumers to assess the product's likely customer acceptability. Concept testing is used at a very early stage of NEW PRODUCT DEVELOPMENT in order to eliminate products which are unlikely to succeed and to pinpoint products whose potential warrants further research and development work.
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Concept testing and idea generation screening - Focus on testing ideas and screen them based on an early consumer concept test. This will save the company resources before any product development that will entail organizational resources from research and development, technology and plant trial runs.
In addition to the marketing program initiative with Thetford Capital, Rainmaker Analytics has entered into a joint-venture marketing program with RealConnex.com to commence offering RTS program services on a trial basis at a steep discount for the final proof of concept test, until Rainmaker Analytics completes all development-related activities required to bring the RTS program fully online.
The facility houses a collaboration center, educational classrooms, an Industrial Internet of Things (IIoT) laboratory for R&D, and concept test laboratories, explained the company in a statement.
In building a concept test survey, the researcher should carefully consider the objectives of the concept test and then determine if the measures used will successfully answer the objective-related questions.
A few weeks ago, we were having some riveting ad concept test results presented to us by a wildly charismatic research executive.
San Francisco-based Absolutdata, a data analytics firm, said it released NAVIK Concept Test, a tool that lets brand managers, product managers and market researchers go to market with new ideas faster and with more confidence.
Subsequently, using oral cancer samples from patients treated at Washington University, researchers developed a proof of concept test from their signature that identified the aggressive tumors with about 93 percent accuracy.
Una vez desarrollada, la idea debe ser testeada realizando un concept test. Los resultados de dicho estudio podran servir de gran ayuda para el diseno de la estrategia de marketing.
MAN FROM THE MINISTRY Jamie Oliver blazed a trial with the food concept TEST From left, Katherine Hale, Sara Jenson-Boon and Robert Bullock faced a tough day in the garden
The company said that the operational concept test and demonstration took place at Madrid's Barajas International Airport at the end of January with civilian and government authorities in attendance.
GAO found that TSA developed a concept test to determine the utility of using commercial data for Secure Flight as a first step in determining its impact on aviation security.
The second procedure was derived from expert ratings of the physics knowledge of the students' explanations on the concept test.