concept testing

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concept testing

testing a new product concept with a sample of target consumers to assess the product's likely customer acceptability. Concept testing is used at a very early stage of NEW PRODUCT DEVELOPMENT in order to eliminate products which are unlikely to succeed and to pinpoint products whose potential warrants further research and development work.
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Concept testing and idea generation screening - Focus on testing ideas and screen them based on an early consumer concept test. This will save the company resources before any product development that will entail organizational resources from research and development, technology and plant trial runs.
Products of a mastermind
In addition to the marketing program initiative with Thetford Capital, Rainmaker Analytics has entered into a joint-venture marketing program with RealConnex.com to commence offering RTS program services on a trial basis at a steep discount for the final proof of concept test, until Rainmaker Analytics completes all development-related activities required to bring the RTS program fully online.
Rainmaker Analytics Announces Launch of New Commercial Real Estate Loan & Investment Loss Protection Program for Higher-Risk Investments
The facility houses a collaboration center, educational classrooms, an Industrial Internet of Things (IIoT) laboratory for R&D, and concept test laboratories, explained the company in a statement.
Emerson opens new tech lab in Saudi Arabia
In building a concept test survey, the researcher should carefully consider the objectives of the concept test and then determine if the measures used will successfully answer the objective-related questions.
Advertising Effectiveness Through Ad Testing
A few weeks ago, we were having some riveting ad concept test results presented to us by a wildly charismatic research executive.
Creatives are a bunch of hippy drama queens
San Francisco-based Absolutdata, a data analytics firm, said it released NAVIK Concept Test, a tool that lets brand managers, product managers and market researchers go to market with new ideas faster and with more confidence.
Supplier Side
Subsequently, using oral cancer samples from patients treated at Washington University, researchers developed a proof of concept test from their signature that identified the aggressive tumors with about 93 percent accuracy.
Mice study helps calculate aggressiveness of human oral cancer
MAN FROM THE MINISTRY Jamie Oliver blazed a trial with the food concept TEST From left, Katherine Hale, Sara Jenson-Boon and Robert Bullock faced a tough day in the garden
Who cracked the great egg challenge? Candidates in cook-off for garden project
The company said that the operational concept test and demonstration took place at Madrid's Barajas International Airport at the end of January with civilian and government authorities in attendance.
PinPoint explosives detection tested at Barajas International Airport
GAO found that TSA developed a concept test to determine the utility of using commercial data for Secure Flight as a first step in determining its impact on aviation security.
Aviation Security: Measures for Testing the Impact of Using Commercial Data for the Secure Flight Program
The second procedure was derived from expert ratings of the physics knowledge of the students' explanations on the concept test.
Language and second teaching in physics learning
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