competitor analysis(redirected from Competitive analysis (marketing))
competitor analysisthe process whereby a firm studies the production and marketing practices used by its immediate competitors so that the firm can gauge its own strengths and weaknesses in relation to its main competitors. See SWOT ANALYSIS.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson