Jingle

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Jingle

In marketing, a short song with lyrics intended to become "stuck in one's head." The jingle emphasizes the quality, price, and/or desirability of a product. Jingles evolved gradually, but originated with the invention of the radio in the 20th century.
References in periodicals archive ?
Remember that company song? It actually started out as a family song that Dickman and his wife of 37 years, Charleen Rudd, created to sing with their children.
To understand the management values and beliefs of Korean firms, we examine two organizational symbols--company mottos and company songs. We then discuss two overlooked aspects of management values and beliefs on human resource management.
Not only that, but he has to "bond" with other new recruits and learn the company song..." Burgers, Burgers, We love to sell you burgers." Sung to the tune of Follow Follow!
A Welsh equivalent of the Japanese company song. The poem would then be printed in the minutes as a front piece.
"They were all really excited and spent the rest of the day running about singing the song over and over again as if it was some kind of ritualistic chant or company song.They were all getting high on the idea and it was as if they were all on drugs."
I have long been a champion of the workplace nap - whether in a bivouac on the north face of the boss's office, a hammock stretched between two work benches or the dormitory in corporate colours where the singing of the company song is compulsory before 40 winks.
First, there were protests from Dunblane residents (because the new American owners are the biggest gun sellers in the US), and then rumours began circulating that Asda employees are being ordered to start the day by singing the company song.
But in the unlikely event that Bannister gets the job, then stop all the clocks, put on the black armbands and let's all sing the new BBC company song.
"It wasn't robotics, or culture, or morning calisthenics and company songs -- it was professional managers who understood their business and paid attention to detail."
In 2004 Rogers toured with Brian May and Roger Taylor from Queen, releasing a live album of Queen, Free and Bad Company songs, Return of The Champions.
Drawing heavily on textual sources and existing analyses from Chinese scholars, Colin Hawes achieves this deconstruction by looking at the elements that make up culture in a Chinese corporation: in the end, collective values are created, imposed, and collectively acknowledged through company songs, chants, and ritual activities like morning creativity exercises and even mass corporate weddings.
Rodgers paid homage to his rock roots with Free's classic All Right Now as well as a moving performance of Bad Company songs.