logo

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Logo

A graphic or seal that is uniquely identifiable with a company or other organization. A logo may be of a certain color and contain certain text and images. A logo helps build brand recognition and eventually customer loyalty. See also: Marketing.
Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved

logo

a company name or BRAND NAME written or illustrated in a distinctive way to heighten customers' recognition of the company or product concerned. See BRAND MARK.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson
References in periodicals archive ?
City- based tattoo studios like the Dark Arts and Brahma have seen a steady rise in the number of youths seeking etching of company logo as tattoos.
So far the site lists more than 3,000 different company logos.
Huge cakes decorated with the company logo are now very popular at product launches and corporate functions.
The web site will be used to store images, videos, press releases, audiotapes and company logos in a digital format that can be recovered by an authorised employee.
As a multi-functional facade, it can be used as a projection screen for colour and lighting effects, for example for company logos or for audio-visual entertainment programmes, as has been done at the new airport car parks in Barcelona or at the Sony Centre in Berlin.
Organisations purchasing the system may also brand e-mails with company logos, schedule the delivery time of e-mails, alert the recipient when a secure e-mail is waiting to be collected, recall e-mails and set a message expiry date.
With this new technique, virtually every type of plastic can now be laser-marked in color company logos, emblems, images, pictograms and written type.
Note: new company logos have also been distributed.
Coopers customizes silhouettes to match company logos for coffee wholesalers and retailers.