Commoditization(redirected from Commoditize)
Also found in: Dictionary, Encyclopedia, Wikipedia.
Movement toward perfect competition; the process by which a good or service thought to be unique or superior becomes like other, similar goods and services in the eyes of the market. Commoditization is the movement toward undifferentiated competition between two or more companies offering the same good or service. This leads to lower prices.
Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved