Commoditization

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Commoditization

Movement toward perfect competition; the process by which a good or service thought to be unique or superior becomes like other, similar goods and services in the eyes of the market. Commoditization is the movement toward undifferentiated competition between two or more companies offering the same good or service. This leads to lower prices.
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References in periodicals archive ?
In the interview, Bettinger argued that commissions, portfolio management and asset allocation have all been commoditized, "but you can't commoditize trust," especially in volatile market conditions.
Wrap is a storytelling mobile user interface and interaction platform, where experience design commoditizes technology.