Commoditization


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Commoditization

Movement toward perfect competition; the process by which a good or service thought to be unique or superior becomes like other, similar goods and services in the eyes of the market. Commoditization is the movement toward undifferentiated competition between two or more companies offering the same good or service. This leads to lower prices.
References in periodicals archive ?
Value-based pricing models can help EAPs resist the commoditization quagmire that threatens our industry These models create a financial incentive for an EAP to accomplish its fundamental mission--helping employees resolve personal problems that affect their work performance.
The commoditization debate is certain to continue, and possibly grow hotter, in the coming years.
Commoditization drags down all of a company's products or services.
Over the next three years, increased commoditization and technology advancement will continue to converge, resulting in end-to-end mortgage origination systems that can streamline the lender's process until it is virtually untouched by humans.
The second half of the ethnography deals with the unmaking of this best-possible-world scenario as the result of increasing commoditization in which all goods and services even one's lifeblood - are reduced to an economic value.
I contend that this message serves no one and only contributes to commoditization. So how do we, as independent agents, counter that message?
It represents nothing less than the commoditization of symphonic musicians.
He focuses on the development of risk as a commoditization of the many insecurities that capitalist markets engendered.
Munib Khawaja, Country Vice President for Pakistan and Afghanistan, APC by Schneider Electric said, "Facility modules are a step towards the commoditization of data centre physical infrastructure.
According to Susskind, in the notso-distant future, the legal profession will be driven by a pull toward the commoditization of legal services and the development of new legal technologies.
PND vendors are increasingly looking at value-added services enabled by new devices with wireless connectivity to combat slower market growth, increasing competition and commoditization of entry-level devices, Berg Insight observed.
The commoditization of community pharmacy has come in for a good deal of criticism in recent years.