The results obtained may help the future researchers generalize the results to different corporate sectors and may help corporate leaders to enhance the commitment by the help of internal marketing tools.
Past researches have shown that an organization can enhance the commitment of its people with the help of well-designed internal marketing strategies.
Moreover, little research on organizational environment and organizational commitment can be found in the educational institutions of Pakistan.
It is very critical and complex to understand the organizational environment that affects the commitment level of teaching staff of medical colleges.
Based on these findings, Mittal recommends that brands try to minimize the feeling of forced
commitment.
In other words, organizational
commitment carries a meaning which involves the sum of normative pressures applied to employees for acting in a way which would actualize organizational objectives, the psychological interest shown for the organization, the psychological statement which forces the individual to remain in the organization.
Weiner
commitment as "the sum of reflection internalized normative pressures to act in a manner that could be described as the organization's goals and desires to achieve" And believe that engaged employees are willing to make sacrifices for the organization.
Allen (2008) found significant relationships between student-organization fit and satisfaction with faculty and organizational
commitment [as measured by the three facets identified by Allen and Meyer (1990)] among college students.
The second variable studied in this research was organizational
commitment, which has been defined by Allen and Meyer: Organizational
commitment is a situation that helps the staff in order to achieve the organizational goals and includes the employee identification, involvement, and loyalty.
Commitment Slowdowns (55+) who are starting to become less financially and emotionally committed.
A report produced by Standard Life found that during a lifetime, the average person spends pounds 914 a month on financial
commitments and 37 minutes thinking about them everyday.
Reanalyzing data from Becker's study (1992), Hunt and Morgan (1994) illustrated that organizational
commitment is a key mediating concept; organizational
commitment directly influences the various organizational outcomes, and foci-specific
commitments influence those outcomes only by way of their influences on organizational
commitment.
