(2004), "
Co-opetition: the organization of the future," Marketing Intelligence and Planning, 22 (7), pp.
Co-opetition counsels: "Lowering your competitor's profits isn't necessarily smart....
Several levels of
co-opetition will be required in the effort to create health care decision-support databases.
Co-opetition responds to the rapid pace of change in the electronics industry.
The whole concept of
co-opetition is to cooperate in some areas and compete in other areas, says Harbison.
Their voices, rife with claims about the future of the book and buzzwords like "
co-opetition" and "re-intermediation," rupture the library-like silence that usually pervades the office.
Recently, Brandenberg and Nalebuff (1996), based primarily on game theoretic reasoning, have formalized a new analytical framework named
co-opetition which features a mindset that combines competition and cooperation.
Call it partnering, alliances, joint venturing, or "
co-opetition", but new organizational forms are becoming more common.
Co-opetition does not start as a corporate strategy, it is born in the relationship between two people.
Adam Brandenburger coined the term
co-opetition to describe the win/win nature of these new business relationships in which elements of both cooperation and competition drive all players to produce ever increased value for their customers, consumers and shareholders.
En este apartado encontramos la presentacion de las ideas de Porter (Competitive Advantage); Henry Mintzberg (The Rise and Fall of Strategic Planning); Brandenburger (
Co-opetition) y otros.
Partnerships could be struck not only with material suppliers and distributors but also with competitors (
Co-opetition).
