: the organization of the future," Marketing Intelligence and Planning, 22 (7), pp.
counsels: "Lowering your competitor's profits isn't necessarily smart....
Several levels of co-opetition
will be required in the effort to create health care decision-support databases.
responds to the rapid pace of change in the electronics industry.
The whole concept of co-opetition
is to cooperate in some areas and compete in other areas, says Harbison.
Their voices, rife with claims about the future of the book and buzzwords like "co-opetition
" and "re-intermediation," rupture the library-like silence that usually pervades the office.
Recently, Brandenberg and Nalebuff (1996), based primarily on game theoretic reasoning, have formalized a new analytical framework named co-opetition
which features a mindset that combines competition and cooperation.
Call it partnering, alliances, joint venturing, or "co-opetition
", but new organizational forms are becoming more common.
does not start as a corporate strategy, it is born in the relationship between two people.
Adam Brandenburger coined the term co-opetition
to describe the win/win nature of these new business relationships in which elements of both cooperation and competition drive all players to produce ever increased value for their customers, consumers and shareholders.
Partnerships could be struck not only with material suppliers and distributors but also with competitors (Co-opetition