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Anything that distinguishes a company's product from other, similar products. Examples of brands include logos, catchphrases, or symbols. Brands make a product more recognizable and therefore are likely to attract customers and customer loyalty. There is often a sense among consumers that brand products are somehow better than off-brand or generic products; as a result, brand products are usually more expensive.


a distinctive name, term, sign, symbol or design used to identify a firm's product and to distinguish it from similar products offered by competitors. A brand may be given legal protection through the use of TRADEMARKS and COPYRIGHT. See BRANDING.


the name, term or symbol given to a product by a supplier in order to distinguish his offering from that of similar products supplied by competitors. Brand names are used as a focal point of PRODUCT DIFFERENTIATION between suppliers.

In most countries, brand names and trade marks are required to be registered with a central authority so as to ensure that they are uniquely applied to a single, specific product. This makes it easier for consumers to identify the product when making a purchase and also protects suppliers against unscrupulous imitators. See INTELLECTUAL PROPERTY RIGHTS, BRAND TRANSFERENCE.

References in periodicals archive ?
The dad-of-two, who has supported LFC since he was eight, said the clothing label has a rapidly growing fan base.
Victoria's clothing label is aimed at babies and children aged up to five and provides organic and ethical clothing, toys and accessories.
Crime scene detectives found a number of items with the skeleton: a dime or ten cent piece minted in 1968, a Bulova watch, a gold signet ring imprinted with initials 'PMcG', a size-32A bra, panty-hose, seven buttons, part of a bag of rat poison, a clothing label and a plastic toy soldier.
A CLOTHING label popular with Cardiff City supporters has seen a Christmas sales surge - but it may not be their design for life.
The company, which spent pounds 4 million launching its designer clothing label last year, said it racked up pre-tax losses of pounds 10.
According to the LA Times, the buyer was Steven Mayer, a senior managing director for Cerberus Capital Management, and the seller was Hubert Guez, the chief executive of designer clothing label Ed Hardy, the Daily Mail reported.
HE might be better known for being the face of Liam Gallagher's Pretty Green clothing label, but River 68s frontman Christian McCabe is on the way to being a star in his own right.
VICTORIA Beckham was in tears last night as her clothing label won Designer Brand of The Year at the British Fashion Awards.
DESIGN agency Black & Ginger has designed and launched a new website for city clothing label Slazenger Heritage.
TWO posters for clothing label Diesel have been banned for displaying images likely to cause "serious offence" to adults.
A YOUNG Birmingham entrepreneur is "living the dream" after launching his own carbon neutral clothing label.

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