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Anything that distinguishes a company's product from other, similar products. Examples of brands include logos, catchphrases, or symbols. Brands make a product more recognizable and therefore are likely to attract customers and customer loyalty. There is often a sense among consumers that brand products are somehow better than off-brand or generic products; as a result, brand products are usually more expensive.
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a distinctive name, term, sign, symbol or design used to identify a firm's product and to distinguish it from similar products offered by competitors. A brand may be given legal protection through the use of TRADEMARKS and COPYRIGHT. See BRANDING.
Collins Dictionary of Business, 3rd ed. © 2002, 2005 C Pass, B Lowes, A Pendleton, L Chadwick, D O’Reilly and M Afferson


the name, term or symbol given to a product by a supplier in order to distinguish his offering from that of similar products supplied by competitors. Brand names are used as a focal point of PRODUCT DIFFERENTIATION between suppliers.

In most countries, brand names and trade marks are required to be registered with a central authority so as to ensure that they are uniquely applied to a single, specific product. This makes it easier for consumers to identify the product when making a purchase and also protects suppliers against unscrupulous imitators. See INTELLECTUAL PROPERTY RIGHTS, BRAND TRANSFERENCE.

Collins Dictionary of Economics, 4th ed. © C. Pass, B. Lowes, L. Davies 2005
References in periodicals archive ?
Bravo has teamed up with Itatulyeetha Indongo and Tramagita to launch the "Ingozi" clothing label named after the Oshakati Combined School, which is by the way, known as Ingozi.
The event also paid off for two of the fashion designers who took part and have been selected to feature in ITV's Fashion Fixers, while another has been snapped up by a Birmingham-based clothing label.
But she can never put her name on a clothing label unless she gets permission from Liz Claiborne Co.
Alice Chadwick, who lives in London, has her own small clothing label, drawing inspiration from vintage fashion and other retro-chic fashions.
Dressed in a bright pink PS120 midi dress by British clothing label Ghost, the 31-year-old was certainly easy to pick out in the waiting crowd.
Locally produced fashion brands continue to show growth and one of them is Ke Gopotse Gae clothing label which is progressing well in the industry.
Scots hip hop star turned house producer Billy Boyd (of Silibil 'n' Brains fame) has launched clothing label, Weekend Billionaire.
Participants in the Great Britain event are raising money for Strongbones Children's Charitable Trust, and Imogen, who runs her own clothing label Fash1, held a fashion show at Fat Buddha bar and kitchen in Newcastle on Friday.
The initiative encourages shoppers to post a selfie on social media with their clothing label "showing, tag the retailer and ask "who made my clothes?".
Her clothing label will hit stores across Latin America in spring 2014 and a US release date has not been confirmed.
On Friday, the clothing label will launch its autumn/winter collection Dead Empires at its new home in Hoults Yard in Byker, Newcastle.
"It started to unravel when he started his clothing label and he demanded that in the Oasis tour programme he be allowed to advertise.

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