Closing Rate

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Closing Rate

The exchange rate for two currencies at the end of a period of time, such as a trading day or month.
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By investing in telemarketing, cost only increases from $2,849 to $3,149, assuming there is no increase in closing rate. If closing rate goes up to only 20 percent, the cost-per-sale would fall to $1,574, saving $1,275 per sale.
Do you believe that the field sales force can improve closing rates on the "cool" package enough to make up for the loss of response?
With the "hot" package, can you improve response rates to 1.2 percent or more without hurting closing rates? If the response rate is even higher and closing rates decline, will they fall only a little?
* $ Cost-Per-Sale = Cost-Per-Lead / by Closing Rate
In its prime, the control package pulled an average of 1.4 percent with a closing rate of 14 percent.
As you can see in Chart Y (below), if a cooler offer depresses the response rate to 0.8 percent and there's no increase in the closing rate, the cost-per-sale increases to 7.4 percent; a drop to 0.6 percent would increase the cost-per-sale to 9.2 percent.