customer relationship management

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customer relationship management (CRM)

a strategic concept which focuses on business competencies, processes and technologies required to effectively service the needs and requirements of a firm's customers. As such CRM embraces key MARKETING activities and related INFORMATION MANAGEMENT in order to keep existing customers and attract new ones. The issue of customer retention has taken on a new imperative in the digital age, with the INTERNET and E-COMMERCE providing customers with greater opportunities to compare prices, switch suppliers etc. CRM recognises that businesses need to use these new technologies more proactively to their own advantage, either by developing IT capabilities in-house or relying on outside IT specialists, to provide call centres, sales force automation, marketing and data analysis and website management.
References in periodicals archive ?
In the current hypothesis the researcher also has used two variables; quality of life and client relationship management, and two tests with this title were applied.
Seminars will be offered in Client Relationship Management Systems, eCommerce, Human Resource Management Systems and the ACCPAC Advantage Series.
BTIG Asia-Pacific has said that it has appointed Trevor Harrison, chief executive officer of BTIG Singapore Pte Ltd as the head of BTIG Asia-Pacific Client Relationship Management.
BANKING AND CREDIT NEWS-May 22, 2019--BTIG Asia-Pacific names head of Client Relationship Management and COO
The judging criteria includes: effective client relationship management strategies; creating solutions that have made a key impact to advisors; and striving to enhance the industry in strategies within corporate social responsibility, diversity and inclusion, and responsible investment initiatives.
He was responsible for the business development and client relationship management of all projects in Asia including the corporate strategy development for the Bakrie Group in Indonesia.
has released a new mobile client relationship management (CRM) application, designed specifically for tablet computers (iPad, Windows or Android).
Other trends we see include: adoption of content management tools, client relationship management software (with pipeline reporting) and mobile worker tools."
"The firm has invested heavily in a new, cutting edge approach to client relationship management, which is now paying dividends."
In addition, he will oversee client relationship management and consultant relations.