Click-Through Rate

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Click-Through Rate

The number of visitors to a website that click on the advertisements present on that website as a percentage of total visitors. Click-through rates are vitally important to e-commerce businesses that derive their revenue predominantly or exclusively from ads. Because click through rates have declined over time, some websites rely on sheer volume of visitors to compensate for low click-through rates. CPM, PPC, Impression.
References in periodicals archive ?
Click-through banners placed on the same screens passengers search to find their preferred type of entertainment from choices including movies, HBO programming, live satellite television and games, makes this union of entertainment content and advertising content a first.
A legacy search engine will bring broken, bolded keywords in its search results which will require an additional click-through to evaluate the relevancy of the results.
net is determined by a combination of an advertiser's cost-per-click and click-through rates, so advertisers can raise their search listings without raising their costs.