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Click-through banners placed on the same screens passengers search to find their preferred type of entertainment from choices including movies, HBO programming, live satellite television and games, makes this union of entertainment content and advertising content a first.
A legacy search engine will bring broken, bolded keywords in its search results which will require an additional click-through to evaluate the relevancy of the results.
net is determined by a combination of an advertiser's cost-per-click and click-through rates, so advertisers can raise their search listings without raising their costs.