Bricks-and-Clicks

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Related to Click And Mortar: Pure play

Bricks-and-Clicks

A company with a physical presence in the real world as well as online. Example of brick and click companies are retail book sellers with a physical store and a website from which one may order books. A brick and click company attempts to combine the flexibility of a purely online company with the personal service available from a brick and mortar company.
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References in periodicals archive ?
Under the alliance, CA and I-Storm say they will use their combined expertise to create powerful eBusiness solutions for brick-and-mortar companies that want to make the transition quickly to "click and mortar" and that are willing to share equity.