Bricks-and-Clicks

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Related to Click And Mortar: Pure play

Bricks-and-Clicks

A company with a physical presence in the real world as well as online. Example of brick and click companies are retail book sellers with a physical store and a website from which one may order books. A brick and click company attempts to combine the flexibility of a purely online company with the personal service available from a brick and mortar company.
References in periodicals archive ?
One old print economy publisher that has morphed effectively into click and mortar is FACTS.com, the Web presence of Facts On File News Services, publisher of the World News Digest and other Facts On File series.
Under the alliance, CA and I-Storm say they will use their combined expertise to create powerful eBusiness solutions for brick-and-mortar companies that want to make the transition quickly to "click and mortar" and that are willing to share equity.