Birds Eye became a national brand in 1929 after frozen food pioneer Clarence Birdseye
sold the rights to his process to General Foods, then known mainly for Kellogg's cereals.
Among this group of worthy individuals, Clarence Birdseye
is, without question, the superstar (Anonymous, 1954).
The word Birds Eye is synonymous with the frozen food industry, originating with the inventor of quick freezing, Clarence Birdseye
, an early biological engineer.
Sales of frozen food began in a small way in the 1860s, but the father of today's frozen food business was an American naturalist with the improbable name of Clarence Birdseye
Thanks to Clarence Birdseye
, frozen foods were introduced to retail customers more than 75 years ago.
The refrigeration company, which pioneered the merchandising of frozen foods with the world's first display case tot Clarence Birdseye
in 1929, recently took on the challenge of protecting perishable foods in grocery stores from the very cooling systems used to keep them fresh.
Keach of Sherman Oaks also appeared as Clarence Birdseye
in General Foods' Birds Eye television commercials.
In 1914, Clarence Birdseye
watched Eskimos freeze fish on the ice.
Yet while frozen foods had to await the marketing genius of Clarence Birdseye
in the 1930's and 1940's, ground meat found its apostle in a Midwestern businessman named "Billy" Ingram.
1912 Clarence Birdseye
goes to Newfoundland to trade animal pelts, but quickly becomes enamored of the way fish immediately froze after they were caught and remained flaky when thawed and cooked.
It's similar to the PAR light (from parabolic) or birdseye, which was invented by Clarence Birdseye
, an American who developed methods for quick-freezing foods.
The American inventor Clarence Birdseye
(1886-1956) poineered the production of quick-frozen foods.