Churn Rate

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Churn Rate

The rate at which customers terminate their relationships with a company over a given period of time. For example, if five customers in 50 discontinue their cable every month, the churn rate is 5%. The church rate contrasts with the growth rate, which, in this case, is defined as the number of new clients or customers. If a company is to grow, the growth rate must consistently exceed the churn rate. The churn rate is important in the telecommunications industry, where several companies operate in a geographical area and compete for customers.

References in periodicals archive ?

For example, the churn rate of Web developers in the San Jose metro grew from 47 percent in 2003 to 93 percent in 2013.

CareerBuilder and EMSI Report: Fewer workers moving between jobs; tech job market churn rates more resilient during and after the recession

On the whole, churn rates are aligned on postpay globally as well as across MEA region.

Customer acquisition

Comparing churn rates between operators and countries where habits and culture are different is also tricky.

Churn management--the colour of money

Figure 15: Blended versus prepaid churn rates for Vodafone group subsidiaries in Western Europe

New Report 'Mobile Churn Management - The Golden Opportunity?' Addresses What Is the Next Major Battle for Mobile Operators

Table 6 - Pay TV industry annual churn rates - 1996 - 2007

By 2007 Close to 100% of Pay TV Subscribers in Australia Were on the Digital Service

We also cover Softbank's operational performance such as churn rates, subscriber growth, handset replacement rates, sales incentives, and capex.

Research and Markets: New Report Covers the Key Strategic Issues Facing Softbank Corp, Including Softbank's Performance in the Wake of Mobile Number Portability (MNP) in Japan

In the first quarter of 2006, Verizon Wireless posted a churn rate -- the percentage of customers who leave their carrier quarterly -- of 1.

Verizon Wireless Continues to Lead the Industry in Customer Loyalty

For the fifth consecutive quarter, Verizon Wireless has the industry's lowest customer churn rate -- the percentage of customers who disconnect their service, and an important indicator of customer loyalty.

It's Official: Verizon Wireless Sustains Customer Loyalty Lead Among Top National Wireless Carriers

2% churn rate -- the percentage of customers who disconnect their service in a given period of time -- Verizon Wireless boasted a churn rate well below the industry average.

In Highly Competitive Market, Customers Loyal To Verizon Wireless

Verizon Wireless superior network coverage and reputation have presented recurring opportunities for strong subscriber growth and the lowest churn rate in the industry.

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We remain concerned, however, that a high churn rate, up to 4.

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33% churn rate -- the percentage of customers who disconnect their service in a given period of time -- Verizon Wireless boasts the lowest Q1 2005 churn rate, well below the industry average.