Category Killer


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Category Killer

An exceptionally large retailer that sells a wide range of products and, in doing so, drives smaller, specialized companies out of business. For example, when Wal-Mart became popular, it drove into bankruptcy a wide range of individual and small chain clothiers, hardware stores, and eventually groceries. Category killers are able to do this by providing essentially the same product at a much lower price, which they achieve by tightly controlling costs and the supply chain. See also: JIT.
References in periodicals archive ?
So too did Williams-Sonoma, which remains, along with Sur La Table, as a kitchen specialty store rather than a broader-based category killer.
The SACK has many of the characteristics found in a typical category killer.
Spector says that those who criticize category killers as destroyers of neighborhoods who ruthlessly wipe out their competitors are missing an essential point.
Yes, even Sam Walton, chairman of Wal-Mart, sees category killers as a competitive force to be reckoned with.
A category killer -- the first category killer -- is near death.
This basically means that if you're out there advertised as a category killer in a particular industry, you can't go out and buy another superstore in the same field," Tom Burnett of Merger Insight told The Washington Post.
The travel industry is well-positioned to leverage mash-ups to create new forms of business value, such as providing integrated services and one-stop shopping a[bar] [Rearden's] global services marketplace is intended to set the bar for the way people and businesses buy and sell travel services online a[bar] it has the potential of being a category killer.
Once, specialty chain retailers -- Toys "R" Us was the first category killer ever -- were thought to be ultimate survivors in the great retail shootout.
Where Customers plan to shop 1998 1997 1996 Discounter 75% 75% 76% Category Killer 51% 46% 43% Department Stores 44% 49% 55% Specialty Stores 42% 43% 43% Non-Store Retailer/Internet 25% 23% 33% Source: IMRA
An executive form a major category killer, noted, "We're always working with our core vendors to try new things" to trade up he consumers.
NEW YORK -- The category killer blitzkrieg that has driven most department stores away from consumer electronics will not sweep through the rest of their home products categories any time soon.
As one category killer executive said, the movement is inevitable.