Category Killer


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Category Killer

An exceptionally large retailer that sells a wide range of products and, in doing so, drives smaller, specialized companies out of business. For example, when Wal-Mart became popular, it drove into bankruptcy a wide range of individual and small chain clothiers, hardware stores, and eventually groceries. Category killers are able to do this by providing essentially the same product at a much lower price, which they achieve by tightly controlling costs and the supply chain. See also: JIT.
References in periodicals archive ?
For a while the category killers co-existed in a regional configuration but eventually they started butting heads, not to mention stores, and the elimination process began.
Amazon, which began life as a bookseller, is the quintessential on-line example of the category killer approach, in which the retailer dominates a particular category of merchandise.
Stores does not categorize by the retail type known as "category killer" defined as an especially large speciality store featuring enormous selection in a particular product category (Berman and Evans, 1995).
If we added dry cleaning, we could become a category killer because you'd come to us for any fabric care problem."
Patil also initiated JD.com (JD) with a Neutral rating and $30 price target, saying he is concerned Alibaba (BABA) will continue to be an e-commerce category killer in China and will remain aggressive in its efforts to take share from JD.
Whether or not that retailing category already plays host to a category killer or two does not matter at all.
So we see less of them in the marketplace and more of the bigger, category killer promotionally based retail transactions.
Heard the rumbling about another home improvements category killer setting up shop in the vacant Home Quarters stores in Little Rock and North Little Rock?
The retail automotive industry has become ripe for the emergence of the SACK as the motor vehicle is virtually the only big-ticket consumer durable not sold using the category killer concept.
After digging into the issue, the analyst believes the issue facing Novartis' (NVS) Alcon is specific to CyPass and not a minimally invasive glaucoma surgery "category killer." Given the design of Glaukos' iStent and where it is placed, the stent migration issue does not occur, so it does not encounter this issue at a level that can cause vision loss, O'Brien tells investors in a research note.
It wasn t due to that one hot toy that was a category killer, but because of the varied breadth and sheer number of toys.
-- Wal-Mart's success with toys has forced category killer Toys 'R' Us Inc.