cannibalization

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Corporate Cannibalism

An act or strategy in which a company introduces a new product into a market where the same company's products are already well established. A company engaging in corporate cannibalism is effectively competing against itself. There are two main reasons companies do this. First, the company wants to increase its market share and is taking a gamble that introducing the new product will harm other competitors more than the company itself. Secondly, the company may believe that the new product will sell better than the first, or will sell to a different sort of buyer. For example, a company may manufacture cars, and later begin manufacturing trucks. While both products appeal to the same general market (drivers) one may fit an individual's needs better than the other. However, corporate cannibalism often has negative effects: the car manufactures customer base may begin buying trucks instead of cars, resulting in good truck sales, but not increasing the company's market share. There may even be a decrease. It is also called market cannibalization.

cannibalization

a situation where a new brand gains sales at the expense of another of the company's brands.
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Analysts don't know how significant iPad cannibalisation is, either, although -- like Cook -- they suspect it's happening.
The US retail hardware market fared better than other developed markets in 2013 as sales of tablets boomed while the squeeze on desktop and notebook sales was less pronounced, particularly compared with Europe, where economic crisis has added to the detrimental impact of tablet cannibalisation.
Likewise, Tesco would face considerable cannibalisation, which could remove almost 10m [pounds sterling] from the large number of stores it has in south London.
This allows copyright owners to minimize cannibalisation of their home video revenues while maximizing PPV system operator revenues.
He put this down to the impact of Safeways sold to competitors and cannibalisation from conversion stores.
However, when cannibalisation of the rest of the Safeway estate in the surrounding area is taken into account, things may not be as clear cut.
These restrictions are meant to avoid/delay cannibalisation of its competing leased lines business.
Sales were driven through Tesco, Sainsbury and Safeway and created incremental value and we don't believe there has been any cannibalisation of existing brands.
He said there was also no cannibalisation of the original Metz brand.