customer relationship management

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customer relationship management (CRM)

a strategic concept which focuses on business competencies, processes and technologies required to effectively service the needs and requirements of a firm's customers. As such CRM embraces key MARKETING activities and related INFORMATION MANAGEMENT in order to keep existing customers and attract new ones. The issue of customer retention has taken on a new imperative in the digital age, with the INTERNET and E-COMMERCE providing customers with greater opportunities to compare prices, switch suppliers etc. CRM recognises that businesses need to use these new technologies more proactively to their own advantage, either by developing IT capabilities in-house or relying on outside IT specialists, to provide call centres, sales force automation, marketing and data analysis and website management.
References in periodicals archive ?
8220;Government entities and BFSI organizations in the country were the key revenue contributors in CRM software market in Saudi Arabia in 2014.
According to Present VARs : "No other CRM software company provides the training and support that is offered at RedHorse.
Just as not all CRM software is the same, neither are the vendors.
Pivotal's complete CRM software suite includes a powerful application platform and additional capabilities in analytics, mobile CRM, and partner management.
The company also offers Web-based CRM software and marketing applications for the tourism industry, CRM4Tourism and D2000.
VANCOUVER, British Columbia -- Pivotal Corporation, a leading Customer Relationship Management (CRM) solution provider and the CRM division of CDC Software, the enterprise software company of CDC Corporation (NASDAQ: CHINA), today announced that Julius Baer Investment Management LLC, a US-registered investment advisor wholly owned by the Julius Baer Group, has selected Pivotal CRM software to better manage relationships with clients and third-party contacts with a single centralized corporate data repository for information.
com, a leading provider of CRM software, today announced that Javelina Software has deployed Soffront's popular CRM software to replace disparate systems and databases.
Salesnet, the leading provider of on-demand CRM software focused on driving sales effectiveness, delivers solutions that empower companies to sell more.
Event-triggered marketing is made possible through the creation of business rules within the Teradata CRM software that are automatically deployed within the data warehouse.
The Top 15 CRM Awards, which serve as the standard for comprehensive CRM software, have evolved since 1990--when ISM began the Awards--to be the industry benchmark," said Barton Goldenberg, founder and president of ISM.
Salesnet, the leading provider of on-demand CRM software focused on driving sales effectiveness, proudly announced that RTC, which focuses on uncovering shopper insights to strategically guide retail design efforts, has chosen to implement Salesnet after a comprehensive search for a CRM solution.
The Top 15 CRM Awards, which serve as the standard for comprehensive CRM software, have evolved since 1990 -- when ISM began the Awards -- to be the industry benchmark," said Barton Goldenberg, founder and president of ISM.